Search Marketing Executive

Posted 8 August by Rutherford Briant
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Rutherford Braint are recruiting for a Search Marketing Executive for a market leading business based in Harlow.

Core Duties Include:

A) Pay-Per-Click (PPC) Marketing

  • Delivery of strategic work plan for website sessions growth
  • Optimisation of Google and Bing PPC Accounts to drive qualified paid traffic to Baker Ross’ international sites to maximise ROI/Traffic/Revenue
  • Ensure integration with other marketing channels through promoting the latest promotional offers
  • Manage regular reporting to key internal stakeholders against key KPIs and suggest optimisation improvements
  • Regular analysis to identify new paid media trends, opportunities and markets
  • Ensure all campaigns are up to date with latest stocked products via product feeds to ensure maximum visibility across the different paid media channels
  • Working closely with international teams to provide day to day support
  • Ensure the latest technology is rolled out across our platforms

B) Google Shopping

  • Optimisation of paid search shopping campaigns, product feeds and product inventory data to maximise Traffic/ROAS/Revenue through Google Shopping, Bing Shopping and other relevant shopping channels.
  • Management of product inventories and bidding strategies to maximise Traffic/ROAS/Revenue across shopping comparison sites.
  • Ensure the latest shopping technology is rolled out across our platforms

C) Search Engine Optimisation (SEO):

  • Ensuring compliance with latest search engine best practice guidelines (e.g. Google Webmaster guidelines)
  • Support and delivery of strategic work plans for SEO
  • Regular analysis to identify new SEO trends, opportunities and markets

Knowledge, Skills and Experience:

  • Experience working in online marketing environment
  • Experience working with PPCs and Google Shopping
  • Strong analytical skills
  • Ability to identify and create new revenue and session opportunities
  • Able to communicate complex ideas and concepts across all levels of company
  • Delivers on objectives and goals while keeping to specified budget
  • Experience with Google Analytics, Google Shopping, Google Adwords, Affiliate Marketing and Facebook Advertising.
  • A degree in marketing, mathematics or similar is not necessary but is an advantage

Competencies:

  • Stay at forefront of online marketing developments
  • Research, understand and deliver the latest best practice, use of tools and analytical thinking
  • Create and deliver business cases for new areas of investment
  • Identify market opportunities and support team in creating innovative approaches
  • Create and lead training sessions for online and broader marketing teams
  • Be able to maintain good relationships with external suppliers

The successful candidate may be asked to help with any other online marketing activities as and when required.

Required skills

  • Marketing

Reference: 35831335

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