Responsible for the development and execution of my clients Sales and Marketing strategy. To work with the group on strategy towards the customer life time relationships, products and services.
Create, implement and be accountable for the marketing strategy and associated marketing activity.
Develop a complete understanding and profile of potential customers within Local, UK wide and international markets.
Undertake analyse and implement market research as required aiding the development of the marketing strategy for, working with the marketing team to support the Customer Life Time Value journey.
Develop, implement and maintain brand values across all marketing communications including point of sale.
Develop and manage the customer data base and implement effective and measurable e: marketing activities using the company’s email marketing system with the support of the marketing team.
Manage and create engagement strategies across all digital touch points.
Manage the implementation of planned and reactive marketing activities for the attraction including PR Campaign Management, promotional material production, promotional marketing, partnership activities and advertising.
Produce, build and market commercially profitable packages for corporate, groups and events
Identify and create PR opportunities.
Experience in Sales and Marketing in the tourism, visitor attraction industry, or relevant transferable skills
Experience of arranging, negotiating and managing strategic partnerships
Experience of planning, arranging, building and manning industry and consumer events presence
Strong strategic marketing planning experience
Retail marketing experience
Digital strategy planning and delivery
Brand positioning / guideline development and implementation
Creative copy writing
Creating and delivering presentations at senior management level
Experience of establishing and leading cross-functional teams