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Retail Area Manager

Retail Area Manager

Posted 10 May by Pink Recruitment Solutions Easy Apply Ended

We are looking for an Area Manager to cover South Birmingham region - Tewksbury, Droitwich, Bromsgrove.

Key Accountabilities


  • Lead and support sites to achieve / exceed net profit targets
  • Manage the staff costs (wage budget) whilst maintaining customer service levels
  • Ensure the sites within the area achieve budgeted waste levels
  • Ensure that controllable costs are managed within budget

Sales Development

  • Lead and support sites to achieve / exceed sales targets
  • Ensure the area takes full advantage of retail promotions and marketing activity
  • Develop sales initiatives that will maximise growth in the area whilst remaining within Company policy, and encourage Site Managers to do likewise

Customer Service

  • Ensure that all sites meet Company standards of customer service


  • Ensure that all sites within the area are controlling stock levels effectively, and take positive action to improve stock losses

Compliance with company policy and procedure

  • Ensure via the Site Managers that all staff are aware of and compliant with all Company policies and procedures


  • Ensure that all paperwork and administration relating to the area is carried out effectively and on time


  • With the support of the Site Managers, ensure that all sites within the area are compliant with Company security procedures.

People Management

  • Identify and recruit suitably skilled individuals within the area
  • Carry out formal disciplinary action as required
  • Ensure through the Site Manager that all staff are trained and fully competent
  • Display enthusiasm and commitment by leadership and through adopting a professional approach

Development of Site Managers

  • Ensure all Site Managers’ training needs which have been identified are implemented along with the staff trainer
  • Ensure all Site Managers are fully competent and are managing the site effectively
  • Conduct on the job training and coaching with Site Managers in all aspects of their duties and develop them to achieve their potential
  • Conduct informal performance discussions and regular formal performance reviews with Site Manages in accordance with the Company Performance Review system.


  • Undertake regular site visits with the aid of the site tick list
  • Liaise regularly with all Site Managers within the area regarding the day-to-day running of the site
  • Liaise regularly with the Head of Operations to communicate the performance of the sites and any operational problems.
  • Communicate Company information, policy and procedure updates etc to all sites via the Site Manager

Site Hygeine

  • Ensure that all sites within the area comply with Company standards of hygiene and the requirements of Due Diligence

Legal Compliance

  • Ensure all sites within the area fully comply with legal requirements in relation to the sale of alcohol and other age-restricted products and petroleum spirit
  • Ensure all statutory legislation relating to Environmental Health and Trading Standards is adhered to

Health and Safety

  • Ensure that Health & Safety standards fully comply with both Company policy and statutory requirements with the aid of head office

For further information please call Matt in the Pink Office now!!

Required skills

  • Leadership
  • Marketing
  • Retail
  • Sales
  • Training

Reference: 35110860

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