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Regional Sales Manager - Coil

Regional Sales Manager - Coil

Posted 2 July by AkzoNobel

Regional Sales Manager - Coil

Deeside, CH5 2UA

Competitive salary plus benefits


As a member of the Regional Management Team; you will contribute to the Metal Coatings strategy execution, by planning and taking a lead in defining and owning the specific actions for coil coatings in the region. Ensure execution of the agreed sales, selected cost from the P&L and profitability related targets established by the BU in multiple countries through effective management of the sales team and organising high quality sales support infrastructure, required in the execution of sales processes.


  • Rolls-out segment sales programs (including sales process-related knowledge and tools) and implements corporate promotions.

  • Works closely with marketing to analyze present and future market trends and customer feedback for market segmentation and planning to aim for further market penetration.

  • Develops and executes sales strategies in the marketplace securing achievement of expected bottom line result for the segment in the allocated region.

  • Plans, monitors and periodically reports on execution of major sales activities conducted with regard to indirect and direct sales channel.

  • Identifies significant business opportunities, pinpoints existing and/or potential problem areas and assists field force where appropriate.

  • Provides feedback to understand how customers are utilizing our products and how well those products align versus competitive products.

  • Takes brand promotional plans and deploys into accounts and OEMs within the Coil Coatings segment.

  • Input to price setting, carries out negotiations with accounts and OEMs within the responsible segment.

  • Monitors and feeds back competitive pricing to marketing, has responsibility for implementation.

  • Responsible for IBP processes related to accurate demand forecasting for manufacturing and to marketing for strategic (product planning) use.

  • Drives our HSE program and leads behavioral change towards zero LTI's.


  • Degree in business management; economics or chemistry
  • Extensive experience working in commercial roles such as sale or key account management in B2B environment in metal coatings.

  • Broad network in coatings industry in the region is essential for the success of this role.

Skills/ Knowledge & Interfaces:

  • Excellent people management skills. Applies situational leadership, able to steer behaviour and exhibits cultural awareness.

  • Understands how various functional teams contribute to drive commercial success as excellent cross functional coordination is key for success in this role.

  • Must poses ability to influence peers and management.

  • Must work in close coordination with Technical (R&D), supply chain and marketing functions.

  • Networks with key industry stake holders such as Coil Coaters Association.

Reference: 35527477

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