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Regional Marketing Exective

Posted 28 February by Reed - North West, Marketing & Creative Featured Ended
My Client, based in Ewloe is looking for a Regional Marketing Executive to join their rapidly expanding team. The ideal applicant will have strong B2B marketing experience and/or marketing agency experience.

Key Responsibilities
Develop, implement and manage marketing strategies for allocated divisions along with spotting growth potential for future sales opportunities
Management of divisional media schedules along with media agency to ensure the correct media is bought on time by divisional Marketing Co-ordinators
Collection, interpretation and data analysis of customer marketing activity campaign and marketing strategy performance
Analyse divisional PPC results to ensure effective campaign performance
Undertake site visits for allocated divisions to gain an understanding of localised performance issues to aid development of marketing strategies
Ensure brand consistency and quality control is achieved across all media activity
Contribute to national marketing strategy throughout the year with consideration to seasonality / message etc.
Attend divisional marketing meetings with divisional sales teams to guide media buying
Report on marketing performance monthly to Group Marketing Manager, and Group Sales & Marketing Director
Undertake market and competitor analysis to identify opportunities and improve divisional performance
Work closely with divisional PR agencies to ensure consistency of messaging to deliver divisional marketing objectives

Key Skills
Educated to degree level or ideally with a recognised Marketing qualification i.e. CIM, IDM
Strong analytical and project management skills, and have experience of both online and offline marketing
Solid strategic thinking skills and evidence of developing marketing strategies
Ability to manage people and ensure members of the team are motivated
Understanding of Google Analytics and other commonly used software
Extensive experience of working with external agencies in support of business and marketing objectives
Prior experience of agency partner management managing media buying
Knowledge of search engine marketing is advantageous
The ability to manage and prioritise workload to deliver to tight deadlines
Minimum of 2 years clean driving licence required as part of this role

Competitive basic salary up to £30k
Car allowance (£4k)
Company bonus scheme
Company pension
Generous holiday allowance
Free onsite parking

Reed Specialist Recruitment Limited is an employment agency and employment business

Reference: 34231204

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