Programmatic Yield Optimisation Analyst

Posted 15 March by GoodEgg Digital Easy Apply Featured Ending soon
  • Pure-play Digital Opportunity
  • Collaborative, Innovative & Positive Culture
  • London Based

The Company

An opportunity to join the pure-play digital department of one of Europe’s largest and most successful publication conglomerates. Breaking the publishing mould by utilising digital platforms to their full potential.

The Role

  • Prepare weekly forecasts for all global programmatic lines across display, mobile and video and develop dashboards that clearly outline programmatic performance
  • Use data analysis tools to analyse and troubleshoot performance
  • Work closely with programmatic partners to create data solutions that advance our understanding of the bid stream
  • Work closely with the Director of Programmatic and Ad Operations Director to identify programmatic sales opportunities
  • Monitor the performance of third party commercial partnerships and advise on optimisations
  • Help manage price floors and rules within various programmatic platforms
  • Conduct A/B testing of pricing strategies, and report results from tests designed to improve yield
  • Develop dashboards that provide the company with insights into programmatic performance
  • Willingness to learn about the programmatic landscape across resellers, technology providers, data providers

The Person

  • Solid understanding of statistics and data analysis techniques (e.g. A/B testing, correlation) and how they can be applied to business goals
  • SQL knowledge and use of large data-sets and databases (Looker knowledge beneficial)
  • Related experience in media analytics and/or yield management
  • Advanced/expert knowledge of Excel
  • Experience working with programmatic partners AdX, Rubicon, Amazon, Index Exchange is desirable
  • A willingness to share knowledge and educate the Operations and Sales team is a must. We’re looking for a team player, not a lone wolf.

Next Steps
If this sounds interesting, please get in touch! Contact Stephen at GoodEgg digital today.

Good luck!

Required skills

  • Analysis
  • Strategies
  • Programmatic

Reference: 34690710

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