The role of Product Marketing Manager / Propositions Manager / B2B Marketing Manager within this business requires a creative approach and willingness to change the status-quo.
As Product Marketing Manager / Propositions Manager / B2B Marketing Manager you will:
- Build the product marketing strategy, taking responsibility for the targeting and messaging aligned to key customer segments.
- Provide support in the form of Go-to-Market plans built around proposition development, insight creation, segmentation and customer facing marketing material
- Create customer propositions that effectively target the needs of SME's
- Design contact strategies that maximise customer engagement and business value
- Create marketing campaigns that drive incremental revenue, NPS and product adoption
The role of Product Marketing Manager / Propositions Manager / B2B Marketing Manager will require:
- Experience of working within a product marketing or proposition focused role preferably for an SME customer base
- Knowledge of marketing communications, campaign creation and proposition development
- Strong analytical skills working with both quantitative and qualitative data
- Experience in voice of the customer analysis and needs-based customer segmentation techniques
- Comfortable working in a business where change is a positive progression
Intelligent people are a specialist recruitment agency hiring Product Marketing Manager jobs