Purpose of job:
This busy and varied role is at the heart of enhancing and protecting the British Council's reputation with key audiences through the UK media. Working in a wider media team of five, this role devises creative PR approaches to promote the British Council's cultural and education projects through the UK media, spanning broadcast, print, digital and social media. They liaise closely with colleagues in education, digital communications, and a wide network of partners and agencies.
Context and environment: (e.g. dept description, region description, organogram)
The British Council is the UK's international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with - changing lives by creating opportunities, building connections and engendering trust. We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Each year we reach over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body.
The media team is part of the corporate communications department and makes a major contribution to building the profile and reputation of the British Council in UK media while minimising negative coverage. The role requires initiative, resourcefulness, proven writing and organisational skills, editorial judgement, digital savviness, team working and an understanding reputational risks and opportunities. The gravitas and sensitivity to work with a diverse range of internal and external contacts is essential.
The team works particularly closely with the corporate digital team and communications colleagues in the UK and business units.
Accountabilities, responsibilities and main duties:
- To plan, implement and evaluate proactive PR campaigns that secure high impact positive coverage in priority media, contributing to the communications strategy supporting the Corporate Plan
- To contribute to safeguarding the reputation of the organisation in the UK and around the world, guiding colleagues on the reputation implication of projects and working with the Senior Press Officers to prepare reactive media responses.
- To nurture positive relationships with key journalists and influencers, keeping abreast of the news agenda and responding to press enquiries and arranging interviews quickly and effectively
- To liaise with colleagues to integrate communications across all media channels.
- To contribute to team systems such as daily news alerts, monthly media reports and media lists.
- To lead the team's budget administration
- To support the Senior Press Officers and deputise for them when needed.
Working Together (More demanding):
Establishing a genuinely common goal with others
Creating shared purpose (Essential): Communicating an engaging picture of how we can work together
Making it happen (More demanding):
Delivering clear results for the British Council
Shaping the Future (Essential):
Looking for ways in which we can do things better
-Excellent communication skills
-Excellent grammar and writing
-Excellent knowledge of digital and social media
-Understanding of the UK media environment and trends
-Demonstrable experience in proactive media relations
-Experience working with high-profile media outlets and journalists
-Experience working across print, broadcast and digital media
-Experience of team working
-Experience in reputation management and mitigating external communications risks
Educated to degree level or equivalent work experience