PR Executive

Posted 18 May by Resourcing4Marketing Easy Apply

As part of the Marketing team, the PR Executive will support the PR Manager in the day to day running of external PR campaigns, supporting the creation and development of first-class PR programmes that drive consumer engagement. You will use your creativity and marketing ingenuity to maximise our business growth. It is essential that you have strong understanding of media, communications, wider marketing channels, and effective execution. You will have an abundance of enthusiasm and energy with real tenacity to deliver great results.

Key responsibilities:

  • Liaising with the media for proactive and reactive media requests
  • Researching, writing and selling-in press releases and gift guides to target media
  • Supporting the delivery of PR campaigns ensuring they are supported by other marketing channels
  • Working with the design team/content agency to create digital content pieces to optimise SEO
  • Planning and implementing PR strategy along with the PR & Comms Manager
  • Sourcing and managing speaker, sponsorship, media and partnership opportunities
  • Creating and maintaining the content calendar for PR and Social Media
  • Day to day management of our social media platforms
  • Working with the wider business to collate information to write industry award entries
  • Liaising with the Buying team to understand products to promote based on business need
  • Using media monitoring platforms to keep track of and analyse coverage
  • Sending regular coverage updates to the business and providing monthly reporting on coverage
  • Keeping on top of competitor activity, media landscape and news stories
  • Arranging and co-ordinating experiences for press/blogger reviews
  • Helping to organise and attend press/blogger events and being a spokesperson for the brand
  • Managing admin tasks including sending vouchers for reviews, competitions and features

About you:

  • Required At least 18 months - 2 years’ experience at PR Executive level in-house or agency side
  • Experience of digital PR Knowledge and experience of social media
  • Existing contacts and relationships with lifestyle press and bloggers
  • Experience of developing and delivering a communications strategy
  • Excellent time management skills and knowledge of media deadlines
  • Ability to come up with creative ideas for campaigns
  • Strong English language and writing skills with attention to detail
  • Strong communication skills and ability to build great relationships with the media
  • Passionate and enthusiastic
  • Desirable PR degree/ qualification
  • Experience of using Gorkana/Cision
  • Experience of using Social Media scheduling and reporting tools

Should you be interested in discussing this vacancy please contact Annabel Green via LinkedIn or register your details on www.resourcing4marketing.co.uk.

Resourcing4Marketing is an independent Marketing Recruitment and Consultancy company specialising in supporting the Marketing Community - both candidates and clients alike, in a partnership approach to resourcing Marketing professionals.

Resourcing4Marketing is an equal opportunities employer and a company committed to diversity.

Resourcing4Marketing operates as a Recruitment Agency for the provision of permanent candidates and as a Recruitment Business for the provision of temporary candidates

Required skills

  • PR Executive

Reference: 35177801

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