PR and Communications Manager
Basic Purpose of the Job
To develop and deliver a public relations strategy to ensure the School communicates effectively within its internal community (staff, pupils, parents, governors and alumni) and builds strong relationships with key external stakeholders (the media, the local community, prospective parents, prospective staff, prep schools, partners and others).
To engage effectively with the various stakeholders through owned and earned media, including social and digital platforms, developing compelling messaging and engaging content, and indeed new channels where appropriate.
- Working with the Director of Business Development and External Affairs and the Head of Marketing on devising and executing a communications plan that fosters sense of community, shared purpose and pride in the School among its internal community (staff, pupils, parents, governors and alumni):
- This would include but is not limited to emails, newsletters, regular updates to Greyhound (the intranet), and 'The Oak’ (pupil website) and physical displays where appropriate, meeting the different needs of the different audiences;
- Research, write and edit in-house magazines, case studies, and articles and provide creative, editorial and operational support for academic colleagues;
- Devise and execute a PR strategy to generate new interest and engagement with the School, and develop new or strengthen existing relationships:
- Develop a long term plan that capitalises on the high calibre of staff to maintain the School at the forefront of education thinking with 'thought pieces’ and associated commentary;
- Write compelling and persuasive content for press releases and other communication collateral;
- Research, write and distribute press releases to targeted media and develop relationships with target media representatives;
- The PR and Communications Manager must develop relationships with, and field enquiries from, key stakeholders including journalists, alumni and other key stakeholders, developing effective internal and external customer relationships;
- Devise and implement a coherent social media strategy for the School:
- Design and retain overall responsibility for School (top level) social media platforms and sites, Twitter, Instagram and other feeds;
- Design and deliver training and assistance to other staff that leads to appropriate local level sites / feeds for departments, houses, clubs and societies;
- The PR and Communications Manage must Develop relationships with on-line influencers and develop the use of blogs and expert comments.
Marketing Department duties
- Support the Head of Marketing with ad-hoc marketing projects and admissions events
- Write compelling and persuasive content for marketing brochures and other marketing collateral always ensuring adherence to brand guidelines.
Knowledge and Skills Required
- Significant demonstrable experience of writing press releases and articles that deliver quality media coverage
- Experience of working in a communications with a proven track record in a PR role
- Experience of using online media such as blogs, webcasts and social networks in a creative and effective manner
- Demonstrable experience of working with local, regional and national journalists and publishers
- The ability to understand what makes a good story and follow up leads appropriately and with confidence
Relevant experience within the education sector
Degree educated or graduate calibre
Desirable: Demonstrable CPD in public relations, journalism or related disciplines
Personal Competencies / Skills
- Outstanding verbal and written communication skills
- Strong strategic planning and implementation skills
- Highly creative
- IT proficient, particularly with Microsoft Office (Work, Excel and PowerPoint)
- Able to work as part of a team as well as work unsupervised and complete set tasks to tight deadlines
- Flexible and adaptable to changing and occasionally conflicting priorities, capable of working under pressure
- Good interpersonal skills, particularly in liaising with the internal school community; ability to address stakeholders with authority and gravitas as well as translating the School objectives into daily activities and outcomes
Special Working Conditions
This is a year-round part time role, which needs to be capable of responding positively to the demands of working with some colleagues who are only available during the School term-time rhythm.
Working hours for this role are 21 hours per week (0.6 FTE). The core working hours are 09:00 - 17:00 with one hour (unpaid) for lunch, however the demands of the role are such that flexible working outside these times (evenings and weekends) will be required and therefore a willingness to be flexible is essential.
The jobholder’s responsibility for promoting and safeguarding the welfare of children and young persons for whom s/he is responsible, or with whom s/he comes into contact will be to adhere to and ensure compliance with the School’s Child Protection Policy Statement at all times. If, in the course of carrying out the duties of the post, the Job Holder becomes aware of any actual or prospective risks to the safety or welfare of children in the school s/he must report any concerns to the School’s Child Protection Officer.
Benefits of Employment
£40,000 to £50,000 per annum, pro rata, depending on skills and experience.
Holiday 5 weeks’ holiday plus 8 statutory bank holidays. It may not be possible to take public holidays during term-time, and time off will be given in lieu.
- Membership of the Charterhouse Club (sports centre)
- Inclusion in Personal Accident Insurance Cover
- School lunches are usually available throughout the year on working days
- Death in Service Benefit
- Contributory Pension Scheme
- Benefits subject to eligibility criteria:
- Subsidised membership of School Golf Club
- Cycle to Work Scheme
- Childcare Voucher Scheme
- Secondary Education