PR Account Manager

Posted Yesterday by High Meadow Recruitment Ltd
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As Account manager, you will successfully drive client accounts - working across the Consumer team in this thriving, established and well-respected agency. You will have PR agency experience working currently as an Account Manager or perhaps a Senior Account Executive, ready to make that next career move.

You should be a capable and confident communicator with a thorough understanding of the required media and communication skills and media tools available to create impactful media coverage in all PR areas. You will also be responsible for strategic development of the account, proposal writing, presentations and in-house duties and responsibilities.

  • Responsible for the execution of communication strategies and activities for B2C client accounts ensuring that programmes and objectives are met
  • Participate in agency meetings, initiatives and campaign development meetings
  • Timesheet recording / Workflow Management
  • Attend/participate in PR industry events to gain and then share industry knowledge

Day to Day Duties

Administration - day-to-day administration of the account including updating WIP documents and campaign planners as directed by the Client Director. Preparing regular status and contact reports for clients and being proactive in upselling ideas outside of the scope of work.

Client handling - to lead meetings, ensuring that preparation for the meeting is well organised, notes are taken and a contact report is circulated after the meeting. You will play the central role in the team and take full responsibility for your clients and any problems.

Creativity - regularly brainstorming fresh ideas for PR campaigns.

Editorial - researching, writing and gaining approval for the earned media relations’ programme for both print and electronic social media platforms. This will include press releases, case studies, feature articles and product pieces. Developing news angles and placing stories in a cross section of print, broadcast and online media. Understanding and advising on media handling including interview briefings, developing Q&As and developing statements in a crisis situation.

Journalist liaison - pitching press releases and feature ideas by phone or email to national, regional and trade journalists, across print, broadcast and online, to interest them in covering your clients’ stories. Responding to reactive calls and emails from journalists. Arranging interviews and editorial meetings with key journalists for your clients’ spokespeople either in person or over the phone and facilitating these meetings where appropriate. Generally having an in-depth knowledge of the workings of the national, regional, broadcast and online media

Social media channel management - where relevant you will handle your clients’ social media channels such as Twitter, Facebook, LinkedIn or Instagram and direct content and provide appropriate responses.

Video and other content - commissioning content for use in online and or/social media platforms or as part of the client campaign plan. Working with the account lead, duties may include concept creation, storyboarding, attending video shoots and edit amendments and approvals

Supplier management - Briefing designers, photographers, printers and other suppliers in a knowledgeable and precise manner. Negotiating costs etc., and managing quality control deadline problems etc.

Event management - Planning and managing events ranging from photo calls, press conferences, community events, training days etc. on behalf of clients.

Financial responsibility and reporting - you will have a full understanding of financial controls on all your client accounts, you will understand mark-up rules and budgeting procedures and seek to maximise profitability on your client accounts working alongside your director(s).

New business development and marketing - you will participate in new business development working alongside your director to prepare proposals and pitches. You will also seek opportunities to grow business with existing clients.

As your account portfolio expands, additional assistance/resources will be provided, helping the transition to account director stage to be achieved.

Personal Skills / Experience required

Educated to Degree level - ideally in PR or Media-related discipline

Presentation skills- From communicating ideas to your team to presenting stories to journalists, you need to organise information in a succinct and interesting way to capture their attention.

Good commercial awareness: You need to be able to work to a budget and manage operating expenses

Copywriting skills: You need to be hot on spelling, grammar and proof-reading, as well as having a creative flair for producing engaging copy.

Ideal: Experience of using all mainstream social media channels, including Facebook, Twitter, LinkedIn, YouTube and Instagram/ Experience with web content management systems and blogging software (e.g. Word Press)

High Meadow Recruitment Ltd has been appointed on an exclusive basis to manage this vacancy on behalf of the company

Required skills

  • Account Management
  • Copywriting
  • Marketing Agency
  • Media
  • PR

Reference: 36075604

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