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1. Campaign Planning & Management
Creative ideas and communications strategies are developed and clearly documented in PR Plans which reflect the communication objectives for each client and enable delivery of all supporting activity.
- Media Relationships
Relationships with key journalists and bloggers representing client market sectors are established and maintained.
- Client Relationships
Multiple relationships are established within client organisations including members of the PR and Marketing teams, key spokespeople, sales teams and other primary members of the internal PR buying unit.
4. Copy Writing
Advanced writing skills for B2B audiences are in evidence, including the production of press releases, project proposals, presentations and wider forms of communications content.
5. Presentation & Facilitation
Confident and effective presentation and facilitation skills are applied internally with teams and externally with clients, prospects and other audiences.
Networks of valuable contacts outside of the media and blogging communities are established and nurtured for leverage with clients and for business development purposes.
7. People & Team Management
A comprehensive blend of management styles and techniques are adopted to ensure delivery of client results while motivating, supporting and developing team members.
- Knowledge Building
A comprehensive and current understanding of the media, current affairs, client organisations, key market sectors and business proposition result in client satisfaction and retention
9. Reporting & Meeting Management
Timely, quality-driven client reporting and information delivery is achieved
10. Account Development
Opportunities to grow accounts through additional projects and increased service levels are identified and converted.
11. Account Profitability
Account profitability is maintained through effective team service levels, time analysis and direct cost recovery
- Information Technology
- Campaign management