My client is looking to add a PPC Specialist to their wider sales and marketing team in order to enhance their digital offering and drive brand awareness.
My Surrey based client is a multinational organisation that provides software solutions to its global client base.
The main responsibilities of the PPC Specialist will be:
Implement PPC & SEO strategy
Plan and implement organic and paid search initiatives
Running all PPC channels, including Google AdWords and retargeting
Responsibility for campaigns including bid management, ad-copy testing and keyword optimisation
Manage and monitor spend for PPC and SEO in lines with digital budget
Monitor campaigns, analyse performance and continually look for ways to optimise performance and ROI
Identify trends and insights, and optimise spend and performance based on these
Manage Google Analytics and reporting, feeding back to management and suggesting improvement.
The successful PPC Specialist will have the following:
Experience using Google Adwords and Google Analytics
Proven PPC skills, optimisation techniques and bid management
Proven ability to communicate accurately, clearly and concisely, in writing and verbally.
Demonstrable experience of working within a busy environment and independently managing projects on tight deadlines.
The successful PPC Specialist will receive up to £45,000 per annum (DOE).
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