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PPC Specialist

Posted 31 January by ESA Group Easy Apply Ended

My client is looking for an PPC Specialist to join their expanding marketing team based in the technology sector. This would suit a talented, experienced marketer proficient in PPC. Please apply for this role if you have advanced skills & experience of working with both Google AdWords and Bing Ads. Although this a technical role, this is a fantastic opportunity for a digital marketing specialist to join an established team working alongside the Head of Paid.

Job Responsibilities

  • Assist in set up all campaigns on multiple Google AdWords, Bing Ads, LinkedIn Ads, Amazon Marketing Services and Facebook advertising accounts
  • Continually monitor & update accounts to optimise lead conversions and e-commerce sales
  • Keyword discovery and research to identify potential keywords to use on the accounts
  • Set up text ads, product listing ads, display ads and re-marketing advertising campaigns
  • Ensure all ads follow company brand guidelines and all copy is written is to the company's standards
  • Analyse & report on campaigns to achieve maximum ROI
  • Ensure tracking methods are in place so that all campaigns can be correctly tracked and measured for ROI
  • Highly focused on maintaining monthly and annual budgets and hitting KPI targets

Qualifications And Skills (Desirable)

  • Relevant Degree or Equivalent
  • Google AdWords Certified
  • Bing Ads Professional Certification
  • Advanced experience of working with both Google AdWords and Facebook Ads
  • Experience and knowledge of using LinkedIn and Amazon Marketing Services
  • Experience of Google Analytics
  • Experience of a variety of bid strategies, re-marketing ads and product listing ads essential (eg Criteo)
  • Able to work with stakeholders and all colleagues at all levels.
  • Able to create multiple adverts within campaigns to optimise ROI
  • Used to working with Digital Marketing Budgets
  • Excellent Communication Skills
  • Understanding of telematics, data desired
  • Have a strong attention to detail
  • Ability to prioritise workload, self-manage and be organised
  • Interpersonal Skills
  • Strong problem solving and innovation skills
  • Strong verbal & written communication skills
  • Ability to work autonomously with minimal supervision
  • Comfortable working in fast-paced environment
  • Ability to prioritize and handle multiple simultaneous tasks
  • Demonstrate calmness and composure in stressful or uncertain situations.

Required skills

  • Campaigns
  • Marketing
  • Research
  • Strategies

Reference: 34359137

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