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PPC Specialist

PPC Specialist

Posted 20 March by Travelopia Easy Apply Ended

We are looking for a PPC Specialist to be responsible for the hands on management of our Tailormade brands, part of Travelopia, (formerly the Specialist Holidays Group). The PPC Specialist will take the accounts through exciting projects that are sure to grow the PPC Specialist into one of the leading experts in paid search.

PPC is a key marketing channel and the team is fully integrated with the business so not only will you be managing the Google and Bing accounts, you will be working closely with our marketing, call centre, product and commercial teams. We have ambitious growth plans and this role is vital for successfully driving these plans.

WHAT YOU WILL BE DOING:

As a PPC Specialist,

  1. Paid Search (PPC)
  • Manage campaign strategy for paid search across all Specialist brands and across all paid search platforms - including but not limited to Google, Bing and Yahoo

  • Manage campaign review and optimisation strategy

  • Manage ad creative and copy by creating, expanding and structuring campaigns and ad groups

  • Manage campaign strategy with key phrase analysis and selection, keyword matching, search term targeting, listing position, bidding strategy and day parting

  • Monitor click fraud and report to Account Managers at Search Engines

  • Manage and resolve any competitor brand bidding issues

  • Use our bid management tool to manage bid strategies and generate reports

  1. Tracking and reporting
  • Track all spend and performance, and take corrective actions where required

  • Weekly, monthly and ad hoc reporting

  • Make data-driven recommendations for landing pages and site copy to increase conversions and decrease spend

  1. Innovation
  • Explore new platforms and opportunities in online advertising

  • Use own initiative to identify and attend (and present to) relevant extra-curricular events

  • Identify new areas for online development from which the business would benefit

  • Contribute to knowledge sharing activities amongst the Digital Marketing team and wider business (e.g. blog contributions, company presentations etc)

Key relationships

  • PPC Manager

  • Senior PPC Specialists

  • PPC Specialist

  • Head of Biddable Media

  • Head of Digital Marketing

  • Marketing, Product and Commercial teams

  • Marketing Analyst

  • Web Ops & Sales teams

  • Designers

WHAT WE ARE LOOKING FOR

  • A passion for PPC

  • Ability to manage stakeholders

  • Excellent verbal and written communications

  • Ability to use business acumen to make decisions on PPC strategy

  • Ability to use PPC toolkit to adapt to PPC strategy for aid trading

  • Must have excellent attention to detail and the ability to effectively multi-task

  • Reconciliation of budget spend, analyse click and conversion data and ad expenses

  • Managing, testing and optimising keywords, ad text, position and landing pages based on performances of campaigns

  • Capable of managing large keyword campaigns

  • Effective team player in a cross-functional group

  • Delivery on volume and budget, across multiple sites and platforms simultaneously

  • Experience with forecasting

WORKING WITH US:

Operating across the globe including Europe, Australia, North America and Canada, we’re passionate about being the best and pride ourselves on the unique and diverse range of holiday experiences we offer our customers.

Travelopia is a pioneer in the specialist travel sector, with a portfolio of more than 50 independently operated brands, most of which are leaders in their sector. Sailing holidays, safaris, adventure holidays, sports tours, Arctic expeditions - our brands are as diverse as they are exciting, creating unforgettable experiences for customers across the world.

The brands in our portfolio specialise in a certain type of travel or tap into particular passions. Most started life as a small, independent business, before forming Specialist Group, part of TUI Group. This is an exciting time to join us as we leave TUI to join a private equity, KKR, a leading global investment firm.

Join us and in return you'll be rewarded with:

  • Competitive salary
  • Various employee discounts and offers
  • Childcare vouchers & cycle to work scheme
  • Contributory Pension scheme
  • Career progression opportunities

Please note that for all benefits, details were accurate as at the date of publication. Any changes will be notified to you upon your start with the Company.

Reference: 34270649

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