PPC Executive

Posted 11 September by Rocking Zebra

PPC Executive


£25k plus bonus, bens

Our clients marketing team is responsible for driving awareness and demand for products and services and running innovative campaigns. This involves deploying a complete range of both on and offline communication channels, creative collateral and events to inform and update members, sales channels, customers, and other key stakeholders.

The PPC Executive will work in close collaboration with the Head of Marketing Planning Insight and Analysis, the Head of Content, the Web Optimisation Lead and the broader Marketing team. This role is responsible for optimising the use of Pay-Per-Click (PPC) advertising across a variety of channels, including customer segmentation targeting, maximising reach and PPC effectiveness against agreed targets and ensuring measureable quantifiable ROI.

Key responsibilities:

Management of AdWords, Bing Ads, Google Display Network, and paid social campaigns.

Daily maintenance and monitoring of keyword bids, impression share, quality scores and overall performance measurement reporting.

Make recommendations and advise on how online digital marketing can be improved and optimised to meet business KPIs, in conjunction with Web Optimisation Lead.

Perform keyword research and share findings with Web Optimisation Lead

Track & analyse results to identify potential opportunities for improvements

Create relevant ad copy to increase click through rate (CTR) and quality score to lower cost per click (CPC).

Implementation of A/B and multivariate testing to continuously improve ROI and performance

Creative copy performance monitoring, testing and optimisation

Provide landing page recommendations and insights from a paid search perspective

Provide monthly reporting to support the management team

Liaise with internal teams to ensure coverage of key categories & products in the search landscape

Stay up to date with the latest developments and trends across the PPC landscape

Skills & Experience:

Demonstrated experience delivering successful PPC campaigns

Experience with Google AdWords, Google Display Network and Bing Ads

A working knowledge of digital marketing, particularly PPC & SEO

Excellent problem-solving skills to optimise and drive the best ROI

Excellent communication skills and able to work well as part of a team

A good working knowledge of Google Analytics

Experience with other paid marketing solutions including Facebook, Twitter & LinkedIn desirable

Experienced in all presentational packages and have strong presentation skills

Excellent organisational skills

If you feel this is you then please call the Rocking Zebra recruitment team today or send your CV to us.

Rocking Zebra want to offer you the best service possible and we urge you to follow up your application with a phone call to discuss why you believe you are a best fit for the role. We will endeavour to respond to your call and application within 3 days, however if you have not heard from us in that time you have not been successful for this opportunity. Do not give up! Keep your eye on our website for other suitable roles. Good Luck!

Reference: 33282600

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