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PPC Account Manager

Posted 9 March by Agenda Digital & Creative Easy Apply Ended

We are looking for an Account manager to devise and implement PPC strategies across a number of e-commerce client accounts and manage the campaigns in accordance with these strategies. Responsible for the day to day running and management of these accounts, carrying out technical changes, analysing and drawing insight from third party analytics data, implementing innovative management techniques to maximise campaign performance. Ensuring the client is always ahead by implementing new techniques you will learn from Google / Push organisation.

Responsibilities and Duties

  • Ensure that all customer accounts managed by you have a commercial strategy in place, together with specific performance targets and objectives tailored to meet or exceed the business and commercial expectations of the client
  • To develop a strong understanding of the products, competition, industry, marketing goals and objectives of each of your customers
  • To manage budgets in line with strategy and ensure that monthly spend is on target
  • To measure the effectiveness of the campaigns across your customers and achieve increases across these campaigns in traffic and conversions
  • To produce reports for clients containing a description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics agreed with the customer
  • To ensure all reports are sent out on time, of a very high written standard and adhere to the Push brand
  • To deliver other related solutions to the customer base such as landing pages / social / brand refresh if they match the customers need
  • To optimise client accounts for maximum performance using a variety of PPC practices
  • To carry out regular maintenance for a number of assigned ongoing customer accounts, ensuring the efficient day-to-day management of these campaigns
  • To efficiently manage your workload and accurately record your time

Qualifications and Skills

  • Preferably 1 year experience of PPC management (ideally in an agency environment)
  • Google Adwords fundamental certified
  • Experience of running paid advertising campaigns
  • Hands on experience managing product data feeds
  • Basic knowledge of Google Analytics and other third-party party analytics platforms
  • Analytical, with the ability to interpret information, news, data and research quickly and focus on the most relevant information for strategic development
  • Highly numerate with great business acumen
  • Experience in managing customer budgets
  • Literate with the ability to produce written reports to a high standard

Reference: 34644540

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