PPC Account Executive - Guildford
£25,000 - £35,000
Our successful social media client is seeking a PPC Account Executive with 18 months+ PPC Experience to join their fast-paced team!
To work within a dedicated and experienced team of PPC professionals across a wide variety of interesting industry verticals.
- Numerate, with good MS excel and Google Sheets experience
- Strong analytical and data analysis skills
- Excellent communication and project management skills, with an attention to detail
- Strong understanding of Google Analytics and Google AdWords reporting. Use of Google Data Studio would be useful but not essential
- A basic understanding of converting landing page layout and conversion optimisation
- Excellent grasp of social media and website metrics
- Knowledge of Bing Ads would be desired but not essential
- An understanding of Social Media advertising channels would be useful
- Defining and managing client campaigns across Google AdWords and Bing Ads
- Keyword research and management
- Testing bid strategies as well as managing campaigns
- Liaising with clients via email, telephone and conference call when required
- Reporting -reporting to relay performance of the accounts back to the client.
- Search query reports
- Ad copy analysis
- Creating effective ad copy
- Industry sector research