Postgraduate Recruitment and Marketing Officer

Posted 28 February by Pearson UK Featured

Postgraduate Recruitment and Marketing Officer


At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

We are looking for a proactive Postgraduate Recruitment and Marketing Officer to join Pearson College London to engage potential applicants through a wide range of channels and who will rigorously manage the applicant journey. The post-holder should be keen make their mark on a new suite of Postgraduate programmes, drawing on their previous experience within a recruitment or marketing role.

Recruitment and Events

  • Develop and implement the Pearson Business School Postgraduate recruitment strategy to proactively engage potential applicants through exhibiting at Recruitment Fairs, visiting universities and building relationships with subject tutors.

  • Work closely with colleagues in Marketing and Recruitment to develop materials for Recruitment Fairs and coordinate couriers and transport.

  • Design and deliver presentations for Postgraduate applicants to be delivered at Recruitment Fairs or Open Days, suitable for a diverse audience.

Conversion and Marketing

  • Manage and implement conversion activities for Pearson Business School’s Postgraduate programmes, designed to convert hot leads to applicants in line with annual student recruitment targets.

  • Activities include but are not limited to, emails, direct mail, on-site events, phone calls, online and in-person activities.

Enquiries and Team Support

  • Ensure accurate and timely updates to the CRM system (Salesforce) through recording activity with prospective students.

  • Support the enquiries team with direct enquiries via phone, email and live chat Support the Undergraduate Conversion activities during busy periods of the year, such as confirmation and clearing.



  • Organised and proactive, with an understanding of the need to plan for long-term success, focusing on planning and implementing improvements for continuous growth.

  • Strong written and oral communication skills with the ability to tailor copy writing and presentation style to suit different audiences

  • Ability to analyse applicant data to inform decisions

  • A positive attitude and flexibility in your approach to work and colleagues.

  • Able to make decisions independently based on your knowledge of recruitment and marketing

  • Demonstrate resilience and creativity in solving problems.

  • Personal gravitas to inspire confidence in others.

  • Able to take bold and decisive action to deliver ambitious outcomes, and champion a culture of high performance

  • Willingness to travel and work some evenings and weekends throughout the year.



  • Degree or equivalent

IT Literacy


  • Good working knowledge of Excel, Word and PowerPoint.


  • CRM/Salesforce experience

  • An aptitude for Google sheets, docs and other apps.

Previous Experience


  • Experience within Recruitment or Marketing

  • Detailed knowledge of Higher Education.

  • Experience of managing successful relationships with a variety of internal and external stakeholders

  • Experienced and competent in designing and delivering engaging content, copy writing or presentations

  • Experience of working in a fast paced environment, with multiple priorities

  • Experience managing projects, delivered within budget and to tight deadlines.


Primary Location: GB-GB-London

Work Locations: GB-London-80 Strand 80 Strand London WC2R 0RL

Job: Sales

Organization: Core

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Feb 28, 2018

Job Unposting: Mar 26, 2018

Schedule: Full-time Regular

Req ID: 1802750

Reference: 34561793

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