Paid Social Media Campaigner

Posted 9 April by Red Jacket Recruitment

Red Jacket have an incredible oppurtunity with a prestigious client for anyone with paid social media and/or Digital Marketing Officer experience.

Reports to: Deputy Head, Channel Performance & Campaigns

Principal Responsibilities:

The role is to support the company’s marketing strategy to achieve targets through the use paid social media channels. In addition, the role will support the team in initiatives to develop campaigns in line with the brand and creative vision.

Manage the execution of the paid social media strategy to support campaigns, including but not limited to:

  • Develop and provide recommendations on budget allocation across all paid social media channels to achieve acquisition targets
  • Execute a clear framework for moving prospects down the sales funnel leveraging the social media paid channels
  • Provide recommendations on new and emerging paid social media channels and ensure the department is kept abreast of all new innovation in the channel
  • Decide on target audiences in line with marketing strategy
  • To be responsible for the execution and optimization of all paid social media campaigns:

o Facebook Advertising campaigns

o YouTube advertising campaigns

o Twitter advertising campaigns

o LinkedIn advertising

o Other social media channels (Snapchat?, Instagram, etc.)

Develop and manage acquisition campaigns in line with the marketing strategy

  • To provide timely, engaging and consistent campaigns to be used across social media paid channels and across the team to deliver targets
  • Proactively lead the creation of campaigns across the team
  • Work proactively alongside all content and creative producers within the team to ensure campaign collateral is optimized to deliver conversions and acquisitions

Provide reports, insights and best practice

  • Deliver campaign reports to analyse
  • Ensure team adheres to a what’s working/ what’s not working best practice in our digital marketing approach
  • Work alongside the BI team to ensure all metrics are being tracked

Required Skills, Qualifications & Experience

  • Proven work experience as a Social Media (Paid) or Digital Marketing Officer
  • Ability to develop and lead acquisition campaigns across the department
  • Excellent writing skills; proven ability to produce high-quality, clear and persuasive campaign material
  • Extensive and demonstrative experience of working with and managing paid social media channels (Facebook, YouTube, Twitter, etc.)
  • Able to provide best practice and stay on top of innovations in paid social media channels and SEO
  • Close collaboration with content and campaign producers across the team tomaximize and optimize paid social media advertising
  • Good organisational skills, able to 'multi-task’, with ability to meet tight deadlines
  • Proactive, and able to develop creative ideas for campaigns to acquire new customers
  • Balance of strategic skills to identify marketing opportunities and trends as well as tactical pragmatic marketing implementation skills;
  • Broad strategic analysis skill set complimented with a detail orientation
  • Strong analytical and presentation skills, knowledge of Analytics to produce comprehensive reports on campaigns and inform best practice
  • Educated to degree level


  • Willingness to occasionally travel when necessary
  • Knowledge of the veterinary/animal health and welfare sector

Required skills

  • BI
  • Digital Channels
  • Marketing Campaigns
  • Marketing Strategy
  • Social Media

Application questions

Do you have demonstrative experience of managing/working with paid social media channels?
Do you have strong analytical/strategical skills?
Do you have knowledge of the veterinary/animal health & welfare sector?
Do you have proven experience as a Social Media (paid) or Digital Marketing Officer?

Reference: 34502169

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