A leading consumer apparel supplier based in West Yorkshire are looking to expand their marketing team through the addition of an Online Marketing Executive who will be responsible for a range of marketing activities including data analysis. Over the past 12 months there has been extensive E-commerce expansion and growth with a focus around digital marketing meaning this position has been created. This exciting role will include elements of web analytics, meaning the successful candidate will have excellent Google Analytics capabilities. This role will also support the eCommerce manager with broader campaign activity.
·Complete detailed website analytics, analysing elements such as landing page efficiency, dropout rates and the customer journey.
·Analyse customer behaviour and all marketing campaign activities.
·Create reports from data which lead to integral commercial decisions being influenced.
·Work with all stakeholders, such as the Merchandising team, to maximise commercial effectiveness across all channels.
·Play a key role supporting the Marketing Manager covering a range of Digital Marketing activities.
·With an element of the role being data analysis, the Online Marketing Executive must have Google Analytics experience.
·Profess the ability to analyse and interpret data.
·Must be comfortable creating and presenting reports with the intention to impact key internal stakeholders.
·Digital marketing experience and experience working on Digital Marketing campaigns is required.
·The Online Marketing Executive should be confident, articulate and have experience working in an E-commerce environment.
·Magneto 2 experience is preferred but not essential.
Please do not apply for this role if you don't have Google Analytics experience.
This Digital Marketing job is commutable from Bradford, Leeds, Wakefield, Halifax, Huddersfield, Keighley and surrounding areas.
MET Marketing is acting as an employment agency in relation to this Online Marketing job.
- Location - West Yorkshire (Location - England)
- Sector - Fashion
- Sector - Retail
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