Online Marketing Executive / PPC Analyst

Posted 16 October by LinkPoint Resources Limited

We specialise in the recruitment of high quality candidates in the Marketing sector. We have an excellent opportunity for an Online Marketing Executive / PPC Analyst to join a leading global provider of specialist higher education and careers information and solutions

Online Marketing Executive / PPC Analyst’s Core Duties

  • Conduct data analysis in PPC channels to identify insights that will improve performance.
  • Work collaboratively across the entire business and provide regular weekly and monthly data reports to the Marketing team.
  • Implement online paid advertising campaigns across multiple online channels (Google, Facebook, Instagram, Twitter, LinkedIn) and multiple markets
  • Optimize campaigns to improve conversion rates, decrease CPAs and reach the company's business objectives
  • Make recommendation based on statistical data in order to achieve business objectives.
  • Keep pace with search engine and PPC industry trends, developments and major changes.

Online Marketing Executive / PPC Analyst’s Key Experience

  • Good Experience with Google Adwords, Facebook Ads, Linkedin Ads, keyword research tools and web analytics tools
  • Comfortable using Excel including: VLOOKUP, Pivot tables, and chart building.
  • Excellent knowledge for indicators and metrics used to measure performance, such as CTR, CPA, CPC, Reach, Impressions, etc.
  • An analytical and detail-oriented problem solver.
  • The ability to work under pressure and with strict deadlines
  • The ability to work independently, as well as part of a team.
  • Bachelor degree in a relevant field of study is essential
  • Excellent verbal and written communication skills (advanced English).

Are you enthusiastic about this job? Send us your CV in word format today

Required skills

  • Pivot Tables
  • PPC
  • Web Analytics
  • Google Adwords
  • Vlookup

Application questions

Do you have at least two years PPC experience?
Do you hold a relevant degree?
Do you have good experience with Google Adwords, Facebook Ads, Linkedin Ads etc?
Are you able to use LOOKUP, Pivot tables, and chart building?
Do you have knowledge for indicators and metrics used to measure performance (STR, CTA, SPC)?

Reference: 36374185

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