National Sales & Marketing Manager: Co-Head :

Posted 25 September by Pemberton Park and Leisure Homes Ltd
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Co-Head : National Sales & Marketing Manager

Overall/Dimensions :

  • Reporting directly to the Managing Director.
  • Working closely with the Strategy Director (and Shareholder)
  • Contributing to the Management Team on specific company-wide challenges and issues.
  • Working alongside the other Co-Head National Sales & Marketing Manager in the management and supervision of 11 staff including 9 remote Area Sales Managers.
  • Growing Sales; current turnover approx. £30.0 million per year.
  • Excellent prospects for career progression.

Areas of Responsibility :

Sales & Marketing :

  • Drive and monitor sales performance of the Area Sales Managers
  • Increase sales with key accounts and relationships
  • Broaden the customer base
  • Manage the total company Sales & Marketing budget
  • Manage the network of showgrounds to achieve maximum impact
  • Manage activities related to advertising, promotions and shows (trade and retail)
  • Lead the Sales & Marketing strategy in terms of the internet and the company website

Specific Sales Projects :

  • Help develop the twin unit business; for residential park home markets
  • Maximize Pemberton's market share of the lodge market by leveraging the entire product range.
  • Grow the business with Key National accounts.
  • Help grow the Export business

Key Internal Counterparts/interfaces: - Managing Director - Strategy Director (and key shareholder) - Co-Head National Sales & Marketing Manager - Area Sales Managers - Technical Director and R&D Team - Finance Controller

Attributes of the Role:

  • Proven sales & marketing executive with at least 10 years of experience
  • Tangible and quantifiable achievements at senior roles
  • Knowledge and experience of internet sales & marketing businesses and strategies
  • Ambitious and driven to succeed
  • Think strategically and contribute to the Management Team.
  • Lead change and process improvements.
  • Provide guidance and mentoring to staff through excellent communication and supervision
  • Manage multiple projects simultaneously under frequent changing priorities.
  • Apply project management experience driving projects to successful completion.
  • Control development initiatives with a strong commercial sense and superior negotiation.

Measures of Success :

  • Impact as a member of the Management Team
  • Incremental sales/profit generated from current and new markets
  • The effectiveness of ideas on improving Sales & Marketing activities
  • Progression of projects targeting new markets/customers/products/services

Terms & Conditions: -

Average working week: 3-4 days at the Wigan head office and 1-2 days offsite -visiting customers, managing shows/showgrounds, meeting Area Sales Managers. - Compensation: Competitive

Required skills

  • National Accounts
  • Sales Performance
  • Manage Multiple

Reference: 36191951

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