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Digital Marketing Location : Remote / hybrid /office working flexibility (head office in Brighton, East Sussex) Contract Type: 12Month FTC initially Working Hours: 22.5 hours per week (Flexible) Salary: 27,000 FTE (Pro Rata’d 0.6 of 16,200) Benefits: Holiday 33 Days (FTE) including Bank Holidays, Pension 6%, Employee Assistance Programme, Flexible approach to working, Training and development, Long service holiday allowances, Multiple staff social opportunities About Us National Numeracy’s vision is for everyone in the UK to get on with numbers so they can get on with life. Our mission is to improve how people understand and work with numbers in day-to-day life – sparking better opportunities and brighter futures. We want to empower everyone in the UK to have the number confidence and numeracy skills that allow them to fulfil their potential at work, home and school. About You A new and exciting opportunity has arisen for a Digital Marketing Officer (0.6 FTE / 22.5hrs per week) with strong digital marketing skills and passion for engaging content. You’ll be joining the only independent charity in the UK dedicated to improving the nation’s numeracy. It’s a fantastic opportunity within a small but ambitious and dynamic organisation making a real difference to people’s lives and livelihoods. Working closely with the External Relations team on our award-winning campaigns, communications, content and marketing, you will deliver paid and organic social media campaigns - creating strategies, planning execution, optimisation, and reporting. You will also collaborate on SEO, web content and email marketing. We are looking for someone with solid marketing and copywriting skills, a focus on using data to find out ‘what works’, bags of enthusiasm and the ability to work with initiative and attention to detail. Previous experience in the charity sector is not necessary. National Numeracy is based in Brighton, and while office-based work is available, we also offer remote, hybrid and flexible working. This role will include occasional UK travel. We care deeply about our work and our colleagues and are always seeking to learn, evolve and improve both our practice and our culture. Our team are spread across the UK and are predominantly remote-working, but we do have hybrid and office-based members. Opportunities to meet in person do occur, and we run at least two whole-organisation team away days per year. Job Description Digital Marketing • Use your writing skills and creativity to develop engaging content for our digital communications channels • Work as part of the digital marketing team on creating and delivering marketing and social strategies for a variety of campaigns and activities. • Work with our communications and campaigns team to create engaging content and ensure key activities and messages are aligned to our wider strategy and perform well • Ensure all content is aligned with agreed tone of voice and style • Monitor and review performance and provide insight for evidence-based improvement • Provide regular analysis and reports Social Media • Work as part of the digital marketing team on the management of social media channels including Facebook, TikTok, Instagram, Twitter and LinkedIn, working to increase engagement and conversion Website content delivery • Work with the Head of Marketing and wider team to create and manage strong, audience-led web content with great user experience • Ensure content supports SEO strategy and improves engagement and conversion • Content optimisation via keyword tracking/research, metadata updates, Search Console analysis, Google Analytics analysis • Use Google Analytics and other tools to provide insight to allow for evidence-based improvement • Provide analysis and reports Email marketing delivery • Work as part of the digital marketing team on the email marketing using Mailchimp • Plan, create and execute engaging email journeys Paid Campaigns • Delivery and ongoing development of paid social strategies and campaigns (Google, Bing, Meta) using Facebook Ads Manager and / or Google Ads. • Optimise campaigns and test new approaches • Understand, evaluate and apply campaign performance learnings. • Work alongside the Impact and External Relations teams to identify and build an understanding of target audiences and trends. Essential Skills &amp; Experience You will have: • Creative flair and experience in applying this to drive digital engagement • Excellent writing skills and attention to detail • Excellent copywriting and proof-reading skills • An active interest in, and understanding of, good marketing principles • Experience of managing social media platforms • Ability to plan, create and schedule compelling content • Web page creation and website CMS, such as Drupal • Search engine optimisation practice • Experience of analysis and reporting • Experience of content management apps such as Trello and Microsoft 365 applications You may also have experience in the following: Website Marketing Officer, Marketing Executive, Marketing Assistant, Website Editor, Marketing Communications, Marcoms, Social Media, Marketing Officer, CIM, Digital Marketing, Campaign Management, Digital Copywriter, Digital Marketer, etc REF-225 736

Digital Marketing

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