Membership & Communications Manager
Health Membership Organisation
Holborn, Central London
Basic Salary £36,000-£40,000 (Pro Rata if Part Time) with benefits
(Full Time, Part Time or Flexible Working available)
My client a reputable health membership organisation is currently recruiting for a Membership & Communications Manager on either a full time or part time basis. Flexible working is available.
Working closely with the Director of Operations, this role will lead in implementing a compelling and engaging member experience for members. The Head of Member Engagement will build, maintain and manage the reputation of the organisation and influence opinion and behaviour using all forms of media and communication whilst raising the profile of the organisation through PR activities.
To lead the development of a member experience and engagement plan for the organisation that aligns with the overall strategy for growth.
To line manage at least one member of staff and matrix manage others for workstreams and projects.
To support the wider staff team to make maximum effective use of the CRM database to enable the organisation to use data to identify potential membership markets, monitoring trends and implementing membership retention and recruitment campaigns.
To analyse membership demographic profile reports and make recommendations to strengthen our member value proposition responding to members' existing and anticipated needs.
To manage member-oriented webpages that are accurate, engaging, and effectively convey the value of being a member.
To introduce greater segmentation to strengthen and improve our targeted marketing communications through various channels (direct mail, email, social media, etc.) to members and non-members.
Raise the profile of the organisation by working directly with local or national media, ensuring that all communication channels, including website and social media, are managed effectively delivering a consistent message to all stakeholders
A proven membership engagement/marketing professional
Experience using data from CRM membership databases (eg iMIS)
Experience of working across a broad range of media, including digital, social and print
Experience and ability to line manage and motivate staff
Experience and confidence in managing difficult and challenging situations and stakeholders
Excellent interpersonal and presentation skills, a team player with a "can do" attitude and strong problem solving skills.
Educated to degree level
Experience working in a health focussed membership organisation.
Ideally with a post graduate degree in a related field or relative experience
Good knowledge of the UK media and solid knowledge of current health issues
To apply to this role please send your CV
Due to the volume of applications we are only able to contact successful applicants. Therefore if you have not heard from us within 10 working days please deem your application as unsuccessful on this occasion.
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