You could also have a background as a Senior Business Analyst in the MarTech area or be a subject matter expert on MarTech or a MarTech Trainer looking for a new challenging role.
Why a dedicated Customer Marketing Technology Business Partner?
Our Customer marketing teams develop the category range and space vision for customers and environments. Whether it is a sparkling, still or energy brand they use data and insights to build and execute the most successful campaigns. They develop the physical and digital shopper marketing environment plans in customers ranging from supermarkets, pubs, clubs, education, wholesale, leisure and high street. They rely on data and technology to enable the most advanced campaigns, whether it is through beacon devices or in pure play ecommerce channels.
You will be accountable for the successful delivery of technology initiatives that make this possible. You will partner with marketing and commercial directors to understand their strategy and shape the process and technology change initiatives that will realise the vision. For each initiative, you will ensure value is understood, facilitate cross-team collaboration and manage technical delivery quality.
On a typical day you could be…
*Shadowing a digital marketing team to understand their needs and how they work
*Understanding requirements for multichannel customer engagement across our channels including physical, digital, social, and mobile
*Supporting marketing to make effective use of advanced analytics to inform decision making and marketing operations
*Participating in workshops to identify, (re)frame and address major marketing technical capability issues
*Piloting innovative martech related to connected sensors, machine learning and AI
*Writing requirements; reviewing epics and user stories
*Running a stand up with multi-disciplinary teams in the business to assess where activities are and updating a Kanban board
*Collaborating with solutions teams to provide guidance on priorities and remove impediments
You can demonstrate experience in some of the following…
*Exposure as super user, trainer or implementation of martech technologies: ad server, analytics, campaign management, ROI analysis..
*Worked in or very closely to a marketing organisation: advertising on a marketing team
*Understanding and passion for marketing and customer experience
*Business case definition, or value driven mind-set
*Process definition and optimisation
*Have worked in an agile team delivering a marketing technology initiative
*A background in a similar position with demonstrable impact
You or others consider yourself a…
Resourceful, analytical, empathic listener, critical thinker who does not shy away from defending a position, values collaboration and team effort. You understand the importance of having users at the centre of every solution whilst focusing on value delivered.
This Technology Business Partner - Marketing role is based in West London and pays c£55-70K base, 10% bonus, £8.6K Car Allowance, pension, family BUPA etc.
- "business partner"
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