Marketing Strategy Manager

Posted 8 March by EMR


  • Work in close collaboration with commercial & functional colleagues to assist in the development of both short and mid-term marketing strategy to support commercial and customer aspirations, including the delivery of the annual marketing and integrated communications plan for the UK business
  • Support the creation of appropriate frameworks for marketing initiatives to act as guidelines for customer, proposition and market development
  • Partner closely with Insights and Analytical teams to ensure robust interpretation and actionable plans are formed around relevant data/insights analysis to assist in the marketing strategy creation
  • Regularly review customer metrics and propose recommendations for action in relation to key indicators from the insight
  • Ensure the development of a robust customer fact base with a clear focus on market intelligence, consumer trends, customer behaviours, regulatory environment etc. Ensure the use of this in relation to planning forums
  • Work closely with commercial and functional colleagues on the development and review of the UK business, ensuring innovation roadmap is aligned to the key business priorities and commercial realities
  • Regularly review the marketing strategy and operational plans in terms of progress of implementation and prepare appropriate reporting


  • Experience of building a B2C marketing strategy through the use of data and insights
  • Ideally B2C financial services experience or experience in a regulated environment eg tel cos
  • Clientside or agency
  • Degree Qualified
  • Good stakeholder management skills
  • Relevant experience in social /digital marketing and communications
  • Very strong customer focus and good attention to detail

Required skills

  • planning
  • strategy
  • insight
  • marketing strategy
  • marketing frameworks

Reference: 34633753

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