You will work closely with the senior management team to ensure we have individual focused marketing plans which promote a clear and consistent brand and tailored messages which engage our varied customer groups. You'll use your experience of analysing and understanding ever-changing customer and competitor landscapes to drive decisions and influence strategies and tactical activities
The marketing team of multi-disciplinary professionals, are paramount to the success of the business. With your competent and proven managerial experience, through developing, encouraging and motivating individuals, you will enhance team performance to meet and exceed organisational objectives
This role oversees the total alignment of the marketing calendar and customer engagement activities, across all media (digital and non-digital), CRM, visual merchandising, new product introductions, promotions and events
Proven success in strategic planning and execution of marketing initiatives
Strong understanding of the marketing funnel and steps required to move prospects from enquiry to qualified lead and sales validation
Experience in leading a team of multi-disciplinary professionals to successfully plan and execute marketing programmes
Proven ability to develop and implement multi-faceted direct response marketing campaigns from focused strategies.
Demonstrated ability to conduct and interpret quantitative and qualitative analyses
Ability to successfully manage multiple priorities, develop project timelines, and pay attention to detail, with the drive to deliver in a timely manner, regardless of obstacles or challenges
Experienced in direct response campaign planning and in writing marketing briefs
Knowledge of test and learn methods for optimizing direct response marketing efforts.
Proven experience working closely with sales as a partner to drive revenue
Demonstrable success at leading, managing and developing a team
Ability to complete due diligence and market preparation for new to market activity
For more details please apply
Badenoch & Clark is acting as an Employment Agency in relation to this vacancy. Badenoch & Clark is an Equal Opportunity Employer and a registered Disability Symbol User.
- Marketing Strategy
- Project Planning
- Leading Teams
- Direct Response Campaigns
Bank or payment details should not be provided when applying for a job. reed.co.uk is not responsible for any external website content. All applications should be made via the 'Apply now' button.Report this job