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Marketing & PR Executive

Posted 20 February by Access Group Easy Apply Featured Ended
• Hoxton, North London (N1)
•£21K per annum
The purpose of this role is to work with our marketing and PR manager to help drive social media growth across the DesignMyNight portfolio, secure and deliver content partnerships and help with brand marketing activations.

About DesignMyNight:

DesignMyNight.com is one of the UKs Top 50 Startups and Guardian Small Business Award Winner. DesignMyNight is the ultimate nightlife discovery tool allowing users to discover and book into the best bars, pubs and clubs and buy tickets to the hottest events in the UK. Our website receives over 5.5m views a month, making it one of the largest discovery sites in the UK. DesignMyNight also offers two ground-breaking systems to the Industry; a booking & enquiry management software, Collins and a Ticketing software. You can be part of our young dynamic team, helping to grow something incredibly special at DesignMyNight Towers [Look out for the office dogs, office bar, regular press nights out, perkbox employee reward scheme, free fruit, tea and coffee and beer pong Friday's]. DesignMyNight was acquired by The Access Group in November 2017 and has become part of our wider hospitality software offering. We work hard and play hard so if you like the idea of that keep reading

Role specifics:

Responsible for delivering social media growth in followers and engagement across multiple DesignMyNight city platforms. Sourcing and securing brand and content partnerships with appropriate and SEO-worthy companies. Helping on marketing campaigns for the DesignMyNight brand and delivering a video content strategy for social media and on-site.

Other duties include:

• Writing features to send out to Press
• Pitch news articles to Press
• Help brand build on social media
• Increase brand engagement across all our outbound portals
• Work with videograpgher to produce engaging video content of our venues and events
• Work with the marketing manager on SEO content press ideas
• Liaise with the software sales teams to ensure their clients are getting exposure across DesignMyNight

Skills/Qualifications:

Feature Writing:
- Strong writer with evidence of online work (essential)
- Able to adapt tone depending on publication (essential)
- Attention to detail with venue/event information and picture quality (essential)
- Ability to work to tight deadlines and turnaround content quickly with short notice
- Able to use own initiative and write pitches and press releases (essential)
- Ability to forge and maintain strong relationships with journos at magazines/ newspapers/blogs by sticking to deadlines and producing high quality content

Social Media

- Write punchy and engaging social posts for Twitter, Facebook and Instagram (essential)
- Team player, liaising with Collins and Tonic teams to ensure client exposure across platforms while maintaining DesignMyNight branding and tone of voice (essential)
- Ability to spot trends and highlight video-worthy content (essential)

Personal Attributes

- Excellent organisational skills
- At least 1 year's marketing/PR/editorial experience
- Confident in social situations and networking amongst journos and PRs
- Out going team player with a can do attitude
- Understanding of nightlife, culture or food space

Reference: 34518123

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