Marketing Manager

Posted 7 September by Nelson Permanent Placements

Marketing Manager

(Mon-Fri) Flexible remote working option

Birmingham City Centre Office

Up to £40k basic

39.5 hours per week

Nelson Permanent Placements are currently recruiting for an award-winning client based in Birmingham Our forward thinking client is looking to add an experienced Marketing Manager to their team.As a modern, progressive and digital technology services provider, our client provides IT products, Cloud and managed IT services to over 3,500 private and public sector organisations - solving the problems of buying IT and managing IT.

Having placed innovation at the heart of everything they do for over 25 years, they are poised for an exciting growth trajectory, and with it looking to on-board fantastic people who share our passion and strategic goals. Our client takes pride in their employees and offer remote working, with occasional trips to Birmingham HQ, team meet-ups, continuous training, options to buy and sell annual leave, access to their Bupa Employee Assistance Programme and more.

The Role

Reporting to the Marketing Director, you’re a hands-on Marketing Manager who will take responsibility for brand initiatives, events and high-performance lead generation, including planning, managing and reporting ROI on marketing campaigns run for the company and its vendor partners with a core focus on acquiring net new accounts and growth of existing customers.You will recruit and manage a team of two and the impact of your work will be demonstrable revenue and profit growth for the company and its vendors.

Job Description:

  • Work with the marketing director to develop and deliver the annual marketing plan for the organisation, including strategic market research and opportunity analysis
  • Manage and deliver brand initiatives, events and high-performance lead generation, including planning, managing and reporting ROI on high performing marketing campaigns
  • Deliver on company marketing objectives to acquire net new and upsell to existing customers via high performing Lead generation for Cloud & managed IT services and solutions
  • Deliver on annual Vendor financial targets, working with the Partner Manager by delivering successful marketing campaigns funded by Marketing Development Funds and rebates from vendors and partners
  • Manage and maintain a clear rolling annual plan (reviewed monthly and quarterly) of marketing campaigns delivered for the company and on behalf of vendors and ensure all are co-ordinated in line with maximising use of internal and external resources
  • Undertake external market research and spot opportunities
  • Work closely with sales managers and teams to design & drive campaigns and ensure leads are nurtured swiftly to conversion
  • Own creation and delivery of sales enablement & collateral materials to support sales & vendor teams, seeking support as needed from the technical team for information
  • Engage and co-ordinate internal and external stakeholders and marketing resources as needed to ensure timely and successful delivery on marketing campaign objectives and the wider company marketing plan for/on behalf of vendors and the company
  • Work with the partner manager to ensure all requirements are met for successful MDF requests
  • Advise vendors of relevant and appropriate tactics and work with vendor marketing teams to ensure campaigns are aligned and deliver on objectives.Where objectives are not met, collaborate to ensure the business meets obligations and MDF funds are paid
  • Maintain standardised reporting approach for all campaigns that provide meaningful reporting and analytics on performance with clear links back to objectives and lead gen strategy
  • Continue development of the marketing services portfolio the business has to offer with a view to growing partner commitments and revenue achieved through MDF and rebates

Requirements:

  • Demonstrable track record of owning end to end strategic campaigns; research, message, plan, delivery and reporting/analytics - ideally using PowerBi
  • Experience tactically across digital marketing suite, events, content, sales enablement
  • Working understanding of CMS systems, CRM, Email marketing and web tracking
  • Thrive on being given autonomy to own the role and take responsibility
  • Possess creative flair for appropriate ideas
  • An eye for good design and layout, and experience briefing creatives to get what is required
  • Strong ability to build relationships, negotiate, influence and collaborate with a wide range of internal and external stakeholders at all levels
  • Possess excellent project management, planning, organisation and problem solving skills
  • Comfortable with marketing technology to IT specifiers, procurement and end users

Desirable Skills:

·Marketing qualification or similar bachelor’s degree relevant to the field

·Agency side experience in managing multiple 'customer’ relationships and work streams

·Awareness of B2B ecommerce environments beneficial

·Strong management skills in a Senior Manager setting

·Commercial awareness of the IT market/channel, having worked in former tech company

Benefits:

·Basic salary £40k pa plus bonus programme commensurate with seniority of the role tied to quarterly business performance

·23 Days Holiday plus Bank Holidays

·Option to buy and sell annual leave

·Home working options available with occasional visits to Birmingham HQ as needed

·Access to Bupa Employee Assistance Programme - 24/7 Physical Health, Financial and Wellbeing support

·Tailored Benefits Platform - includes discounts on gym, retail and leisure

·Cycle to Work Scheme

·Long Service Awards

·Training and Development - successful candidates for the role who meet the eligibility criteria, may have the opportunity to undertake a formal work-based training course, under our commitment to personal and professional development through the Government’s apprenticeship scheme

·Birmingham city centre office location (optional) - including free access to the on-site gym, shower facilities, secure lockers for bikes and onsite café

Application question

Do you have a marketing qualification or similar bachelor’s degree relevant to the field?

Reference: 43949837

Bank or payment details should never be provided when applying for a job. For information on how to stay safe in your job search, visit SAFERjobs.

Report this job