Marketing Manager

Posted 21 September by Burton Recruitment
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Marketing Manager

Our client, a well-established market leader within the services industry is actively seeking an experienced, vibrant and tenacious Marketing Manager to complement their growing team.

The role of Marketing Manager is a key position managing multiple digital campaigns to support a range of services to stimulate interest and encourage new demand. This is a new position within the Marketing team and will be responsible for creating unique content, driving digital transformation, accelerating lead performance and contributing to future strategy.

Key responsibilities will include:

  • Marketing campaigns creation to promote brand and services.
  • Multiple channel lead generation campaigns including but not limited to, Google Ads, Telemarketing and Emails
  • Manage multiple social media channels
  • Create and strategically plan and manage appropriate content and brand messages (images, video and written) to reach desired audiences
  • Management and delivery of all email marketing activity, with responsibility for minimum weekly emails to verify/attain consent, DPA/GDPR compliance and engagement in our offering which exceeds industry benchmarks for open/click-through rate
  • Approve or write appropriate engaging content with aligned messaging
  • Responsibility for the creation of a rich content plan, delivering highly relevant and SEO optimised information to our target groups
  • Conduct weekly and monthly reporting of digital marketing channels
  • Responsibility for upkeep of marketing and lead contact database
  • Collaborate with the wider sales and marketing function to ensure leads are quickly integrated into marketing automation/CRM platforms for follow-up

You will demonstrate strong analytical/reporting skills with a strategic approach. In addition, you will demonstrate a meticulous work ethic with a passion for marketing and the desire to excel.

This is fantastic opportunity to join a forward thinking company during an exciting period of expansion, with a competitive remunerations package and genuine scope for career progression.

Reference: 40938410

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