SF Recruitment is currently recruiting for a Marketing Manager for their client based in Uttoxeter. The client offer on site parking, a welcoming and friendly environment as well as a role which is very busy, varied and has plenty of ongoing projects involved.
- Work closely with the Marketing Manager on the marketing strategy
- Work with the marketing team on the brand positioning and customer segmentation to fully profile the customer base in relation to other brands in the group
- Playing a leading role in formulating the SEO and PPC strategy and monitoring and reporting on the performance of the campaigns
- Developing blog content and digital case studies for the website
- Copywriting brochures and managing production of the newsletter
- Working closely with the in-house IT team to manage the site
- Conducting customer satisfaction surveys
The ideal candidate will be educated to degree level or equivalent and will have a background in a B2B environment.
The successful applicant will also have:
- Experience of lead generation, SEO and PPC
- Experience of website content creation and management
- Strong written communication skills and accuracy
- Experience of CRM and lead generation reporting
- Confident use of social medial channels
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