Marketing Manager

Posted 29 October by Brandgaard Recruitment Limited
Ending soon

Marketing Manager - Maternity Cover (Events, Digital, Online, Offline, PR, Comms) West London £42k

This is an excellent chance to join a FTSE 100 company and market leading media business. They have an exciting opportunity for a creative and enthusiastic Marketing manager to join a global portfolio of events in the energy sector

This Marketing Operations Manager role will be part of a team of nine marketers, with direct line management of four Marketing Executives. The role focuses on the operational delivery of multi-channel marketing campaigns for events in San Diego, London and China.

Job Purpose:

Reporting to the Head of Marketing, the Marketing Operations Manager is an operational, transformational role, focused on business on campaign delivery, process and improvement and responsible for the successful and timely implementation of the marketing and communications plans across the energy and marine portfolio.

Scope:

The role operates in a matrix structure, managing a team of four and working in partnership with Industry Marketing Managers and Central Marketing to execute the communications plans across multiple platforms and formats to drive engagement, retention, leads and positive customer behaviour, to deliver show sales and attendance.

Key Responsibilities:

  • Line Management: Management of four marketing executives. Drive results by communicating job expectations; planning, monitoring, and appraising job results; coaching, counseling, and disciplining employees; initiating, coordinating, and enforcing systems, policies, and procedures. Recruitment involved as required.
  • Campaign Delivery: Oversee the Marketing Operations Team’s timely delivery of the marketing communications plans including email, barters, digital advertising, social media, content and website.
  • Reporting and Knowledge Sharing: Regular reporting of issues, learnings and campaign updates to the Strategic Marketing Managers and Event Managers.
  • Email Campaign Delivery: As part of the above, a key responsibility is to oversee delivery of all email communications, maintaining portfolio email plan, ensuring all go out on time, proof emails before they are sent, advising on email best practice and reporting to the rest of the marketing team.
  • Registration: Subject matter expert in visitor and exhibitor registration, including managing end-to-end process, (in consultation with key stakeholders), on time and within budget, advising on new technology and best practice, optimization and registration reporting. Main point of contact for pre-show customer services and onsite delivery of registration when required.
  • Exhibitor and Visitor Portal (MyEvent): End to end, timely delivery of portals in line with event strategy and requirements. Including consultation with event show teams and internal digital teams.
  • Onsite Delivery, including Marketing Collateral, Sponsorship and Team planning: Production (briefs, copywriting and proofing) of all onsite collateral including catalogues, flyers, registration forms, conference guides, promotional merchandise. Coordination of onsite sponsorship including signage and merchandise. Onsite plan for marketing operations team roles and responsibilities.
  • Supplier Contracting - Main point of contact for negotiating and delivering contracts for portfolio suppliers including catalogues, registration, printers, mailing houses and design agencies.
  • Team Projects: Supporting the Marketing Team on the delivery of new initiatives including lead generation, digital revenue.
  • Processes and Systems: Review, analyse and make recommendations to the portfolio for increasing efficiency of marketing activity processes.

The candidate will possess:

  • Experience in event marketing, particularly registration and onsite operations would be beneficial.
  • Excellent time management skills, to be able to prioritise a workload of a portfolio of events.
  • A team player with good analytical, numerical and communication skills
  • Ability and willingness to work in a matrix structure.
  • Excellent communication skills, keeping management informed by preparing reports; making presentations; interpreting information; making recommendations.
  • Ability to maintain work process flows by coordinating information and requirements with related operational departments.

If this exciting Marketing Manager job interests you please send a CV to Ross Brander at Brandgaard Recruitment

Required skills

  • Digital Marketing
  • Event Management
  • Marketing Campaigns
  • Marketing Manager
  • Marketing Strategy

Application questions

Do you have the right to work in the UK?
Do you have relevant marketing campaign management experience?

Reference: 36477087

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