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Marketing Manager

Posted 31 March by Anonymous Easy Apply Ended

OSL Cutting Technologies is a rapidly growing manufacturing business head quartered in Sheffield. We have 4 strong global brands underneath our parent brand that need to be developed and taken to market. The purpose of the role is;

  • To take a driving role in building and promoting our varying brands by building long term marketing strategies and executing them.
  • Developing strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Deploying successful marketing campaigns owning their implementation from ideation to execution
  • Experimenting with a variety of organic and paid acquisition channels

Responsibilities

  • Support in the development of a marketing strategy and take a lead role in its delivery.
  • Experiment with a variety of organic and paid acquisition channels - content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Be in charge of marketing budget and allocate/invest funds wisely
  • Measure and report performance of marketing campaigns, gain insight and assess against goals
  • Lead on exhibitions and ensure our execution matches our ambition

Requirements

  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • Good taste, a sense of aesthetics.
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Ambitious, smart, able to work in a complex environment with a multitude of personality types.
  • BS/MS degree in marketing or a related field

Required skills

  • Adobe Creative Suite
  • Digital Marketing
  • Marketing
  • Project Management
  • European languages

Reference: 34807915

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