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MARKETING MANAGER

Posted 6 March by REED Marketing & Creative Easy Apply Featured Ended
Are you looking to lead the end to end implementation of multi-channel advertising and direct marketing campaigns?

Reed Marketing & Creative are working with a leading player in the savings and investment market. With over 25 million customers, and more than £135 billion invested they are one of the largest savings organisations in the UK.

They are currently looking for a Marketing Manager to initiate, lead and deliver all initiatives associated with establishing an effective customer communications team.

Your Focus will be:
• To deliver a range of direct marketing communications to customers through all stages of briefing, copy writing and production
• This activity could also include: digital display and biddable ads; press ads; outdoor/posters; radio ads; direct marketing mailings; email campaigns.

Other responsibilities include:
• Developing the individual campaign briefs for agencies; ensuring campaigns are built around key target audiences and business objectives;
• Leading and project managing the delivery of the campaign through all stages of creative development and approvals, production and media planning/buying;
• Ensuring outputs are delivered on time; that they’re customer focused and on Brand; and approved through the formal FCA Financial Promotions sign off process;
• Ensuring robust metrics are in place for measuring the performance of the campaign against its objectives;

You will have:
• Substantial marketing communications experience in a senior capacity, leading a team in delivering multi-channel campaigns.
• Track record of B2C campaign marketing, preferably in a regulated financial services environment.
• Experience being the main point of contact in project managing the end to end delivery of campaigns, including briefing and directing agencies; managing the work flow to production; approving creative and media plans for traditional offline and digital media.
• Excellent time management skills with the ability to manage multiple projects of high volume, to tight schedules and deliver optimum results;
• Strong leadership, interpersonal and relationship building skills for managing agency account teams and campaign managers.

Apply now or email marianna.georgiou@reedglobal.com with your CV to find out more!

Reed Specialist Recruitment Limited is an employment agency and employment business

Reference: 34620537

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