Posted 6 March by Reed Marketing & Creative Easy Apply Featured
Are you looking to lead the end to end implementation of multi-channel advertising and direct marketing campaigns?

Reed Marketing & Creative are working with a leading player in the savings and investment market. With over 25 million customers, and more than £135 billion invested they are one of the largest savings organisations in the UK.

They are currently looking for a Marketing Manager to initiate, lead and deliver all initiatives associated with establishing an effective customer communications team.

Your Focus will be:
• To deliver a range of direct marketing communications to customers through all stages of briefing, copy writing and production
• This activity could also include: digital display and biddable ads; press ads; outdoor/posters; radio ads; direct marketing mailings; email campaigns.

Other responsibilities include:
• Developing the individual campaign briefs for agencies; ensuring campaigns are built around key target audiences and business objectives;
• Leading and project managing the delivery of the campaign through all stages of creative development and approvals, production and media planning/buying;
• Ensuring outputs are delivered on time; that they’re customer focused and on Brand; and approved through the formal FCA Financial Promotions sign off process;
• Ensuring robust metrics are in place for measuring the performance of the campaign against its objectives;

You will have:
• Substantial marketing communications experience in a senior capacity, leading a team in delivering multi-channel campaigns.
• Track record of B2C campaign marketing, preferably in a regulated financial services environment.
• Experience being the main point of contact in project managing the end to end delivery of campaigns, including briefing and directing agencies; managing the work flow to production; approving creative and media plans for traditional offline and digital media.
• Excellent time management skills with the ability to manage multiple projects of high volume, to tight schedules and deliver optimum results;
• Strong leadership, interpersonal and relationship building skills for managing agency account teams and campaign managers.

Apply now or email with your CV to find out more!

Reed Specialist Recruitment Limited is an employment agency and employment business

Reference: 34620537

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