To support the companies sales growth by being responsible for managing our marketing initiatives, using market research and analysis to direct marketing strategy and planning. Oversees the production of all promotional materials and marketing campaigns.
Main Duties and Responsibilities
•Lead and develop the business approach to internal communications and client communications.
•Support the commercial team by developing and implementing an effective B2B inbound lead management programme.
•Manage the company website and social media channels, recommending improvements whilst managing these channels on a daily basis.
•Working with the wider business teams to create and develop case studies that support the business objectives.
•Contribute to the development of the business strategy through the identification of key market trends and opportunities.
•Develop an event program for clients and prospects, raising company profile within the industry on a regional and national level.
•Researches and analyses market trends, demographics, pricing schedules, competitor solutions, and other relevant information to form marketing strategies
•Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
•Measure and report performance of marketing campaigns, gain insight and assess against goals including return on investment.