Marketing Manager

Posted 5 February by J Mccreedy Recruitment

Please note: Salary is £30k basic + £2k available in objective related bonus

Own transport is essential due to rural location of this client

An exciting opportunity has arisen to join this market leader near Whitchurch. Main duties will include but are not limited to:-

·Implement Marketing Plan and activities in line with Company strategic initiatives

·Identify new routes to market, strategies, and prospective stakeholder partnerships.

·Maximize customer engagement and referral/loyalty programs

·Identify and engage third party suppliers

Web and Social Media:

·Manage and update websites

·Inbound lead generation mostly using Hubspot

·Optimise web presence and lead generation using Google Analytics, Google Ad Words, Google Remarketing, Linked-in sales Navigator

·Create and oversee regular content

Printed materials

·Write, design, maintain and update marketing collateral and printed materials,

·Ensure a consistent brand identity across all media

·Solicit, draft and obtain approval for case studies and testimonials from customers.

Direct Marketing

·Initiate and administer mail shots (email/postal, etc) to targeted prospects for follow up by Telesales/Sales.

·Create highly focused collaterals for ad-hoc Direct Mail campaigns

·Source Direct Mail promotional material

·Monitor effectiveness of Direct Mail campaigns

·Organise and promote webinars and seminars

·Organise occasional attendance at trade shows

·Explore speaking opportunities for seminars

Management:

·Line management of Marketing Assistant

·Set objectives in line with strategic objectives for the business

·Assess performance against these objectives, identifying gaps in skills and knowledge and provide coaching/mentoring as required

PR:

·Initiate and maintain regular contact with relevant journalists to identify article and editorial opportunities, speaking opportunities at shows and exhibitions

·Write press releases, articles, blogs and advertorials

·Initiate and oversee outreach programme

CRM system

·Exploiting CRM data to optimize effectiveness of marketing activity, and monitoring customer loyalty

Personal Specification

Qualifications & Training

Educated to Degree standard

Driving licence and own transport (due to rural location of office)


Experience

At least 4 years relevant experience in a marketing role,

Direct Mail and email campaigns

Excellent copywriting skills

People management skills

Analytical and resourceful

Product Knowledge

Highly IT and web-literate, including all MS Office packages

Working knowledge of CRM systems

Working knowledge of a CMS platforms - e.g. Wordpress, Joomla, Drupal etc.

Qualities and Attitude

Excellent organisational skills

Excellent communication skills

Good commercial awareness

Self motivated with the ability to work to tight deadlines

A good understanding of the importance of branding

Required skills

  • Articles
  • Customer Engagement
  • Case Studies
  • Mail Shots
  • Webinars

Application questions

Do you have experience in a similar role?
Do you have your own transport (due to rural location)?
Are you within a commutable distance to Laverstoke?

Reference: 34393417

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