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Marketing Manager

Posted 23 January by Resolve Recruitment Services Ltd Ended

Resolve recruitment are working with a specialist B2B digital and publishing house based in Bristol. They are looking to recruit a proactive and hands-on Marketing Manager, who will be responsible for marketing our portfolio of leading magazines and websites and driving forwards the next phase of digital development.

You will have excellent communication skills and feel confident liaising with multiple audiences simultaneously, including senior education leaders, PR and events agencies, and commercial clients.

Key responsibilities:

Events and partnerships

  • Maintain and manage existing media partnerships with UK and international education associations/organisations and their events, whilst identifying new opportunities for collaborative partnerships
  • Lead on the re-design of the websites, in collaboration with design, sales and editorial
  • Attend partnership events when required and represent each individual brand

Social media marketing

  • Manage and report on the social media performance (Facebook, Twitter and Instagram) and closely monitor KPIs
  • Create engaging Facebook adverts to promote Wildfire's own portfolio and also, work closely with sales to create adverts for B2B clients, producing reports
  • Run in-house adverts on Twitter, promoting our marketing solutions for the education sector
  • Develop showcase pages for each education portfolio on LinkedIn

Email marketing

  • Manage multiple email databases using MailChimp
  • Develop targeted campaigns to promote our education portfolios
  • Manage the build and distribution of the 5 fortnightly newsletters
  • Produce reports on the key email statistics, open rates, click throughs, and present when asked

Person specification

Experience, skills and qualifications

Qualifications

  • Educated to degree level or the equivalent with relevant IT capability

Experience

  • Experience of developing and delivering effective marketing and communication strategy
  • Experience of planning and delivering creative marketing campaigns with proven results
  • Experience of managing and creating partnerships
  • Experience in managing and reporting on data
  • Experience of working in the publishing industry would be desirable

Skills

  • Excellent interpersonal skills with ability to communicate effectively with a diverse range of individuals, organisations and agencies (internal and external)
  • Ability to work under pressure, reach targets, meet deadlines and respond to multiple priorities
  • Strong social media marketing skills, utilising all platforms including Twitter, Facebook, Instagram and LinkedIn, with experience in creating targeted Facebook adverts
  • Confident in using Google Analytics to report on figures and conversions
  • Confident in using marketing automation software (i.e. MailChimp or the equivalent) to create dynamic campaigns
  • Ability to multi-task and manage multiple deadlines

Required skills

  • digital
  • marketing
  • marketing manager

Reference: 34292694

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