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Marketing Manager

Posted 4 January by Rocking Zebra Ended

Marketing Manager - Technology

Swindon

Salary- negotiable- DOE

Rocking Zebra Recruitment is looking for a Marketing Manager to take responsibility for overseeing the marketing technology platforms, such as Customer Relationship Management (CRM), Marketing Data Warehouse (MDW), web Content Management System (CMS), Email Services (ESP), analytics tools and services, digital asset management and social media scheduling and listening tools.

Key Responsibilities

Defining and executing our marketing technology roadmap and requirements

Researching and evaluating commercial and other growth opportunities, onboarding new vendors and testing new marketing channels and tools

Working across Marketing teams to understand existing and future requirements

Working with external vendors to maintain, develop and introduce technologies, facilitating beta-testing of new products and features

Acting as the principal business change manager for marketing technology projects

Identifying and advising on strategic and tactical technology solutions to meet the needs of the Marketing operation.

Ensuring our marketing technology platforms fully support the effective use and protection of consumer data to meet statutory and corporate regulations and business needs.

Maximising the integration of components and applications to provide a holistic technology platform for the Marketing operation

Progressing and facilitating marketing automation

Line management and oversight of the Marketing Data Operations Team who manage customer data processing, including customer communications and provide technical administration of our CRM systems.

Acting as the principal representative of the Marketing Department to the IT Team (Resources Department) and third parties in the articulation of business and service requirements

Skills & Experience

Proven track record in a similar role which has involved the adoption and optimisation of marketing technology platforms and tool, e.g. CRM systems, data warehouses, web content management systems, analytics packages

A good standard of education - a degree or relevant work experience

Ability to define and interpret business requirements and recommend solutions

Customer focused and solutions oriented

Experience as a business change manager on medium to large-scale marketing technology projects

Experience of managing database applications

Experience of successful working across multiple teams to identify and deliver solutions

Experience of working directly and effectively with vendors

Experience of developing, and securing senior approval of business cases

Knowledge of database structure and SQL

Knowledge of web services and APIs for transfer of data

Rocking Zebra want to offer you the best service possible and we urge you to follow up your application with a phone call to discuss why you believe you are a best fit for the role. We will endeavour to respond to your application within 3 working days, however, if you have not heard from us in that time you have not been successful for this opportunity. Do not give up keep your eye on our website for other suitable roles. Go

Reference: 34132909

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