Marketing Manager - Professional Services

Posted 18 June by Charalle Recruitment Limited
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This is a fantastic opportunity to work in professional services for a very ambitious firm. The London Business Development team is undergoing exciting change and is expanding to better support the London offices. With a multiple service lines to promote, this is a new role and is ideal for someone looking for interesting variety in work and intellectual challenge. You will be working closely with the new Regional Head of BD. As the Business Development and Marketing Manager you will be responsible for developing, delivering and monitoring strategic marketing and business development activity for designated service lines and actively generating leads. Working closely with key Partners to drive profitable revenue growth.

Core Duties will include the following:

  • Develop a Partner engagement plan for designated service line
  • Carry out Partner engagement on a 1:1 basis for strategic sales and support planning
  • Attend, and contribute to, Partner-led steering groups as appropriate
  • Challenge Partners using pipeline data, cold targeting and Dynamics (CRM) usage
  • Build internal and external networks for the benefit of the service line
  • Identify new sales / cross-selling opportunities to existing clients and targets within service line
  • Actively generate warm leads through follow-ups from campaigns, networking at events
  • Support all subsequent business development activity; meetings, follow-ups
  • Take ownership a number of targets, attend introductory and scoping meetings, introducing and handing over to fee earning teams as appropriate
  • Build your profile in the market and establish yourself as a recognised figurehead, acting as a focal point of all business development activity within designated service line
  • Manage proposals relevant to service line; scoping meetings, liaising with bid specialist, conducting debriefs after every bid and sharing intelligence with wider business
  • Lead on high value and strategically important service-line proposals and understand the service line’s tendering activity to influence success rates
  • Deliver partner presentation coaching
  • Contribute to national/sector marketing campaigns, leading on regional intelligence
  • Personalisation of communication of campaigns to key service line staff via internal communication channels and workshops
  • Manage the campaign follow-up process for the London Region and feed back to partners/campaign leads
  • Find opportunities for thought leadership pieces, blogs and social media activity
  • Produce high quality, effective internal communication, including intranet content, on behalf of the service line
  • Build knowledge of the firm’s activity and wide offering, with specific emphasis on adding value to designated service line
  • Undertake independent service reviews with existing clients, feeding back to partners and engagement team
  • Sharing intelligence across the wider team; market insight, competitor insight, campaigns, general news
  • Coach partners and staff on business development best practice
  • Accurately record all business development activity (meetings and opportunities) on Dynamics to evidence performance and analyse ROI
  • Design a service-line led events programme (internal, external and intermediaries focus); leading on planning (liaising with events specialist), networking on the day, post-event follow-ups and review of ROI
  • Line management and responsible for development of Business Development Executive and Business Development Coordinator
  • Budget management

Ideal Candidates must have the following skills and experience:

A minimum of 5 years’ professional services experience

Comprehensive experience of marketing and business development at a managerial level Proven track record at developing strong professional relationships with both internal and external stakeholders Expert understanding of targeting and lead generation with a proven ability to drive and develop a pipeline of opportunities Effective delegator, results and solution orientated A professional, credible and confident communicator, with strong influencing skills and the ability to work effectively with individuals at all levels Solid and relevant commercial acumen with a curiosity for the sector/service line Degree educated Ability to build networks with partners and staff at all levels across the firm and influence effectively Strong written and editorial skills A highly organised individual with drive, enthusiasm and the ability to challenge senior stakeholders Ability to work under pressure in a fast-paced environment An active team player

Required skills

  • Lead Generation
  • Marketing Campaigns

Reference: 38251940

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