MARKETING MANAGER Opportunities

Posted 5 April by Reed Exhibitions Limited

Job Title: MARKETING MANAGER Opportunities

Reports to: Head of Marketing/Event Manager

Based at: Richmond, Surrey, UK

Reed Exhibitions is the world’s leading events business, enhancing the power of face to face through data and digital tools. Every year we run over 500 events in 30 countries, bringing together over 7 million event participants worldwide. With 4000 employees we serve 43 industries in 38 offices around the globe. Reed Exhibitions is part of RELX Group. RELX Group is a global provider of information and analytics for professional and business customers across industries. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs approximately 30,000 people of whom almost half are in North America.

We have exciting opportunities for creative and enthusiastic Marketing Manager(s) to work on a range of different events. Candidate(s) will have experience in developing and implementing international marketing campaigns for events, they should have a tenacious can-do approach. Based at Reed Exhibitions’ headquarters in Richmond, the candidates will join the event teams, have line management responsibilities. International travel forms part of the role(s).

Key responsibilities:

  • Developing and implementing marketing strategies including visitor & exhibitor communication campaigns to meet the event’s strategic objectives

  • Evaluating customer research, market conditions, competitor data and producing effective and engaging marketing plans

  • Developing / overseeing multi-channel online and offline marketing activities to achieve frequent, timely and effective event promotion

  • Analysing and measuring online & offline campaign effectiveness

  • Using your creative ability to develop show initiatives and special events/features to enhance event content

  • Expanding / enhancing the database / prospecting for new business, managing copywriting, print production & artwork in-house and with external suppliers

  • Maintaining and developing relationships with industry associations, media partners and key suppliers. Researching and negotiating barter agreements

  • Liaising with PR agencies and devising a compelling PR communications strategy

  • Supporting the sales team to drive space sales & sponsorship

  • Managing the coordination of both visitor and exhibitor registration processes with third party suppliers

  • Developing an annual marketing budget and delivering marketing activity on time and within budget

  • Monitoring competitor activity (online or by visiting competitor events)

    Ideal candidate profile

  • A highly driven and enthusiastic marketing professional

  • Proven track record in marketing, preferably in the exhibition/event environment

  • A good understanding of web based marketing, segmented marketing initiatives and databases

  • A strong understanding of customer and market dynamics and requirements

  • A strategic thinker and team player

  • The creative ability to further develop business opportunities and to launch new initiatives

  • Strong written and oral communication skills, including presentations and report writing

  • A willingness to travel (internationally), work in a global team of professionals building effective relationships with partners and suppliers and be culturally sensitive

  • Excellent interpersonal skills at all levels

  • Excellent time management skills with the ability to meet deadlines and prioritise a workload of a demanding event

Required skills

  • Analysis
  • Event Management
  • Marketing Campaigns
  • Marketing Strategy
  • Supplier Performance

Application questions

are you eligible to work in the UK?
do you have events marketing experience?

Reference: 34832955

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