Marketing Manager (must have Property experience)

Posted 31 January by Next Employment

A wonderful opportunity to work within a marketing team for a property company based in Battersea!

POSITION

The Marketing Manager will work within the Marketing Department with responsibility for the marketing and sales of large London based mixed use schemes, and will have extensive sales experience.

JOB DESCRIPTION

Daily Duties

  • Managing and driving the selling agents
  • Increasing brand awareness through the production of brochures, hoarding, advertising, signage, models and exhibitions etc.
  • Monitoring and analysing market trends and studying competitors' products, services and acquiring sale prices
  • Advising on the layout, mix, phasing and specification of the Company’s residentially led schemes
  • Preparing and managing marketing plans, production programmes and budgets
  • Preparing, writing and presenting creative briefs, assessing and analysing the resultant proposals and reporting to Senior Management on the recommended course of action
  • Setting-up of Marketing Suites to include 3D design, graphic panels, models, show apartment selection and interior design
  • Design and implementation of advertising campaigns both media and digital based
  • Formulate and dispatch email campaigns
  • Initiation through to production of development CGI’s
  • Briefing and implementing website design and subsequent management
  • Creating and managing all digital marketing including portals and social media channels
  • Writing a wide variety of creative briefs, recommendations and reports
  • Strong Stakeholder management with a wide variety of consultants in the sales and marketing arena

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  • Partner with an appointed PR agency to inspire ideas, produce press releases and promotional collateral
  • Liaising with the Projects team to collate and design home owner manuals and move-in procedures
  • Organising domestic and overseas launches and events

ESSENTIAL

  • Both sales and marketing experience
  • Demonstrate a strong sales record in the residential sector
  • Experience of setting property pricing across a major developments
  • Experience within a similar role with a London developer or agency
  • In-depth knowledge of the London property market and a thorough understanding of mortgage, tax, Property Misdiscriptions Act UK and legal sales procedures in the residential market
  • Proven track record in creating content for marketing strategies and implementing the production of effective marketing collateral
  • Proficient in Microsoft C-Suite, Photoshop, Indesign and Illustrator
  • A good working knowledge of SEO, SEa, PPC and Google analytics
  • Be able to motivate and inspire consultants, negotiators and the wider team
  • Knowledge of a wide range of marketing/sales techniques and concepts (including competitive analysis)
  • Full UK driving licence

SKILLS & ATTRIBUTES

  • Extensive sales experience
  • Well presented, confident, professional with a passion for property development, especially in residential and mixed use
  • Excellent communication skills
  • Ability to think creatively and respond well to pressure
  • Interested in what motivates people and how to motivate others
  • Proactive and able to work on own initiative

DESIRABLE

  • A first degree - BSc (Hons) or BA (Hons)
  • Member of the Chartered Institute of Marketing (MCIM)
  • RICS preferred

Due to the volume of advertising response, Next Consultants are only able to respond to shortlisted candidates. If you do not hear from us within 72 hours of submitting your application, we appreciate your interest but regret to inform you that your application has not been shortlisted.

Required skills

  • Briefs
  • Digital Marketing
  • Google
  • PPC
  • Releases

Reference: 34301405

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