Marketing Manager - Maternity Cover

Posted 4 April by Better Placed Limited Easy Apply

Marketing Manager - Maternity Cover

Better Placed are recruiting for a UK Marketing Manager (Maternity Cover - 10 Months) for a fantastic consumer business. This role will lead a vibrant and dynamic team! You will lead and support the marketing team, and have experience across brand development, NPD and online.

Job description & scope:

  • Responsible for the day to day management & support of the UK marketing team, with 3 direct reports
  • Responsible for planning, developing & implementing the UK consumer marketing strategy across the full marketing mix
  • Work closely with retailers on trade marketing opportunities
  • Full budget responsibility & spend allocation
  • Support UK sales growth by working closely with the sales team to maximise retail opportunities & support new channels / channel expansion opportunities.
  • Support the digital marketing manager on digital strategy implementation
  • Responsible for UK packaging changes & NPD specific to UK market
  • Support Global brand team on global brand strategy

Person Specification & skillset

  • Minimum 5 years marketing management experience, preferably within the FMCG, health and beauty or Mother & Baby sector
  • Commercially minded individual experienced in dealing with retailers
  • Highly organised with a proven track record in delivering offline and online marketing campaigns & capable of managing external agencies
  • Experienced in copywriting & creative thinking
  • Experienced in NPD & packaging development
  • Digital marketing experience preferable, with good understanding of online retailers (e.g. Amazon)
  • Commercially focused and results driven with the ability to accurately manage budgets and agency spend.

Reference: 34821541

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