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Marketing Manager - Maternity Cover

Posted 8 March by Taylor and Francis Featured Ended
Are you passionate about understanding the changing needs of customers and their behaviour? Are you both creative and analytical, able to plan, implement and report on marketing campaigns and put forward creative marketing suggestions? If so, you may be just the person we’re looking for.

We are seeking a Marketing Manager to join our Books Marketing department on a maternity contract basis to assume global responsibility for the Science, Technology, and Medical portfolio. You will be planning, executing and reporting on a full range of marketing activities to maximize revenue and drive conversion and retention. You’ll have a good understanding of the customer needs, competition and latest opportunities in content marketing that are required to develop engaging marketing plans and inform commercial decisions.

You will support the Senior Marketing Manager in the implementation and development of our marketing strategy and work closely with internal stakeholders to contribute to sales and editorial strategies. The position includes line management responsibility for one Associate Marketing Manager and two Marketing Assistants.

What you'll be doing:
• Managing the full life cycle of marketing campaigns, including planning, implementing, reporting and making recommendations for amendments;
• Carrying out inbound marketing and customer journey building as well as creating content specifically for our customers’ needs across the globe
• Reporting on marketing campaign results and analysing our customers’ journeys from start to finish
• Effectively managing the team’s marketing budget
• Leading and motivating a marketing team, fostering a culture of high-level performance and helping to encourage new ideas
• Build effective long-term & strategic relationships with both internal (editorial & sales) and external (authors & faculty members)
• Maintain and develop an awareness of external issues and market developments, including competitor activities, needs of customers, advances in technology, academic trends, and share findings with the business and team.
• Produce marketing activity and analysis reports for senior management; make recommendations to senior management for improvements to team and departmental objectives
• Periodic travel to conferences and exhibitions
• Accountable for managing own learning, taking responsibility to develop skills gaps.

What we're looking for:
• Proven success managing marketing campaigns, from planning through to analysis using evidence-based marketing techniques;
• Excellent project and time management skills
• The ability to build effective relationships with internal and external stakeholders at all levels
• A thorough awareness of current market trends and competition;
• Strong customer focus
• The creativity to bring new ideas, insight and innovation to the table
• Experience writing engaging marketing copy that is tailored to the audience;
• Proven success making use of a range of different marketing channels including digital media;
• An analytical mindset including the ability to analyse financial and statistical information and make commercial recommendations
• Experience motivating and managing a team, including the ability to delegate effectively
• Knowledge of IT systems including core MS Office packages, web/cloud based databases, CMS and email creation platforms

Salary circa £36,500 plus 25 days’ holiday per annum (with 3 additional days for Christmas), a comprehensive benefits package and company pension scheme.

Taylor & Francis Group an Informa Business
Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.
Taylor & Francis Group produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential.

To find out more about our business and the great career opportunities please go to our Careers Site: careers
Informa is committed to equal employment opportunity for all employees and applicants for employment without regard to age, colour, creed, disability status, gender, national origin, race, religion, sexual orientation or veteran status, or any other legally protected status.

Reference: 34636117

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