Marketing Manager - Lead Generation Specialist

Posted 7 November by Certus Recruitment Group
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Marketing Manager - Lead Generation Specialist
45k Base + Bonus + Benefits + Car Allowance
London

As a global FinTech Company, our client delivers class-leading financial automation solutions. Covering invoicing, procurement, expense management, transactions and everything eCommerce related, they are well placed to services both SME and corporate markets. Due to growth in their UK operations, they now have an immediate opening for a Lead Generation Specialist Manager to be based in London.

As a Lead Generation Specialist, you will:

* Be responsible for generating quality leads for a UK based Sales Function
* Utilise BANT-Criteria, functional and technical requirements and revenue etc. to qualify leads
* Execute drip email campaigns
* Utilise social media to research and engage with prospects
* Conduct analysis and research into prospect pain points
* Identify key buying influencers
* Manage a Dynamics CRM
* Report on campaigns, market insights and process improvements

The successful candidate will:

* Possess a marketing based degree and 3+ years B2B lead generation experience (SaaS preferred)
* Be proficient in Dynamics CRM or Eloqua / LinkedIn Navigator
* Have excellent communication and presentation skills with the ability to speak to senior procurement and finance personnel
* Possess strong data management and research skills

This exciting role comes with a base salary circa 45k plus additional and generous benefits, a bonus and a car allowance.

Certus is an established and experienced specialist Recruitment Group, providing sales, marketing, graduate and IT recruitment services to the business community throughout the UK and Australia.

Follow us on LinkedIn and Facebook at Certus Recruitment Group.

Reference: 36548202

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