An exciting opportunity to be responsible for the marketing of a brand leader within the plumbing industry.
The key focus will be developing a full trade marketing and digital marketing programme, including the development (utilising outside agencies) of a new interactive website.
You must be able to demonstrate experience of developing and managing a digital marketing campaign.This must be a major strength!
You will be commercially aware, proactive and self-motivated and have a keen eye for detail with experience of writing compelling and persuasive advertising copy for a variety of media, including full page print adverts, inserts, digital banners and email
You will be expected to work closely with the internal/external sales teams to help drive penetration and brand awareness of our products through enhanced in-store point of sale material and promotions. You will also work with major customers on improving our branded presence within their own on line platforms.
Key skills and experience
-Running digital marketing campaigns for organisations with a proven track record of success
-Managing external digital marketing agencies and other third party suppliers.
-Good working knowledge of MS Excel and data manipulation, with experience of working with CMS and CRM platforms
-Experience in digital marketing, particularly email marketing
-Experience in relationship building with key media partners and trade partners
-Excellent creative and copy-writing and assessment skills
-Exceptional attention to detail, with an excellent command of English language - grammar, spelling and punctuation
- Ability to manage competing deadlines and work with other departments (IT, Design, Call Centre) to deliver projects to agreed deadlines-