Posted 22 June by The Career Factor
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An exciting opportunity has arisen within this global world leading events and exhibition organiser, with over 500 events in 30 countries. The successful candidate will be a creative and enthusiastic Marketing Manager who will join the London based team working on in-cosmetics North America, the most interactive event in North America for personal care ingredients, which is part of the in-cosmetics Group, a growing portfolio of six B2B events in Europe, Asia, North and South America.

in-cosmetics North America was launched in 2016 and runs annually (in October) in New York, USA. In 2017, 150+ exhibitors from 21 different countries exhibited their personal care ingredients - and associated services to 2,500+ predominantly North American visitors from cosmetic/contract manufacturers and distributors. The event covers almost 2,000m2 and stand sales are supported by an international sales team based around the globe. in-cosmetics North America also boasts a cutting-edge educational programme, and interactive show features.

You will have experience in developing and implementing international marketing campaigns for events and a tenacious can-do approach. You will join a global team, will report to the Head of Marketing and have line management responsibilities including one marketing executive and additional / ad-hoc support from Richmond-based in-cosmetics Group marketing executives and a full time Conference and Content Executive. International travel to North America (3 times a year) and the European show also forms part of the role.

Key responsibilities:

  • Developing and implementing marketing strategies including visitor & exhibitor communication campaigns to meet the event’s strategic objectives

  • Evaluating customer research, market conditions, competitor data and producing effective and engaging marketing plans

  • Developing / overseeing multi-channel online and offline marketing activities to achieve frequent, timely and effective event promotion

  • Analysing and measuring online & offline campaign effectiveness

  • Using your creative ability to develop show initiatives and special events/features to enhance event content

  • Expanding / enhancing the database / prospecting for new business, managing copywriting, print production & artwork in-house and with external suppliers

  • Maintaining and developing relationships with industry associations, media partners and key suppliers. Researching and negotiating barter agreements

  • Liaising with UK and US PR agencies and devising a compelling PR communications strategy

  • Supporting the sales team to drive space sales & sponsorship

  • Managing the coordination of both visitor and exhibitor registration processes with third party suppliers (online + in US)

  • Developing an annual marketing budget and delivering marketing activity on time and within budget

  • Monitoring competitor activity (online or by visiting competitor events)

    Ideal candidate profile

  • Native English speaker

  • Professional experience of the North American market an advantage

  • A highly driven and enthusiastic marketing professional

  • Proven track record in marketing, preferably in the exhibition/event environment

  • A good understanding of web based marketing, segmented marketing initiatives and databases

  • A strong understanding of customer and market dynamics and requirements

  • A strategic thinker and team player

  • The creative ability to further develop business opportunities and to launch new initiatives

  • Strong written and oral communication skills, including presentations and report writing

  • A willingness to travel (internationally), work in a global team of professionals building effective relationships with partners and suppliers and be culturally sensitive

  • Excellent interpersonal skills at all levels

  • Excellent time management skills with the ability to meet deadlines and prioritise a workload of a demanding event

  • Market knowledge of the cosmetic ingredients industry would be an advantage

If you have these skills, please send your CV to The Career Factor Ltd asap, who are acting as agents in this matter. Only successful candidates will be contacted.

Reference: 34593552

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