Marketing Executive

Posted 9 April by RattrayParkin Easy Apply

RP Analytics are delighted to announce we are working with aleading provider of training and support services to the accountancy profession based in Leicester. Our client is looking for a Marketing Executive to join their growing team.

The Role

•To be the expert in your products, to have the knowledge and capability to make decisions

•Ensure KPI’s and targets are met for all digital products, liaising with key stakeholders

•Develop and execute a marketing strategy and plan for all digital products

•Work closely with line manager to develop digital products and portfolio

•Apply emerging technologies and techniques to our products

•Maintaining Google Ads/ Google AdWords and SEO activities for digital products

•Review and enhance all product activity and ROI

•Create and manage content for all digital products

•Manage email planning and distribution lists with Marketing Assistant

•Train admin team to ensure full support and product knowledge

•Deal with clients on a daily basis, via phone, email and online chat

•Research new industry events and competitors

•Produce marketing materials for all digital products liaising with design team

Skills and Experience Required

•3+ year’s experience in a marketing role

•Experience in product marketing

•Experience working within a digital commerce environment

•Understanding of websites and online marketing is essential

•Experience of using social media as a marketing tool/product

•Confident in leading projects and teams

•Good communication skills (including excellent written skills)

•Good analytical skills

•Creative with a customer focused approach

•Excellent eye for detail

Required skills

  • Marketing Strategy
  • Product Marketing
  • SEO
  • Social Media
  • Google Adwords

Reference: 34855555

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