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Marketing Executive

Posted 8 April by Recruitment Helpdesk Easy Apply Ended

Marketing Executive (part-time, 2 days per week)

£22,000 - £23,000 per annum (pro rata)

Watford, Herts

Contract: Permanent, Part-time

Hours: 2 days per week (14 hours) Thursdays and Fridays, 9.00am - 5.00pm

We are recruiting foran award-winning social enterprise that provides inclusive support and guidance to those considering, starting or growing their own business.

Job Summary
This is a unique role within the in-house Marketing team with a focus on providing first-class strategic marketing support for the brands, largely in a copywriting and design capacity.

We are looking for a highly-motivated and pro-active Marketing Executive to join the Marketing Team on a part-time, permanent basis. Providing support to the Marketing Manager as well as working closely with the rest of the team, this role requires a highly-organised individual with excellent knowledge of the full marketing mix and great project management skills.

You must have the ability to work on multiple projects simultaneously, be able to prioritise workload accordingly and have a real 'can-do’ attitude. You will need to be a great team player as well as have the confidence to undertake projects independently. This is a great opportunity to play a vital role in support of the organisation’s marketing efforts at a time of growth and innovation.

Objectives of the Role:

  • To support the Marketing team, largely in a design, copywriting and PR capacity to maximise revenue and social impact for the business portfolio
  • To assist the organisation with strategic marketing projects - digital and offline

Key Responsibilities:

  • To contribute to the development of the online content library, largely in a copywriting and design capacity, regularly creating business information articles and resources
  • To design and provide regular copy and artwork for all brands, to promote the organisation’s social purpose and strategic activities
  • To support the Marketing Team with key projects such as small business events and the launch of new services

Specific Marketing Responsibilities:

  • Providing digital and offline marketing support for strategic projects, largely in a copywriting and design capacity
  • Designing and creating collateral for the brands including the Annual Review, brochures, posters, email footers and adverts
  • Liaising with external suppliers for the sourcing of branded merchandise and stationery
  • Coordinating the distribution of marketing event materials including banner stands
  • Coordinating events and providing support as directed by the Marketing Manager
  • Supporting the ERDF project team with targeted campaigns
  • Carrying out market research and customer surveys to assess satisfaction, demand, brand positioning and awareness
  • Scripting and producing regular content for the Company websites
  • Promoting the brands via social networks including Twitter, LinkedIn and Facebook
  • Maintaining the marketing team's key contacts database including PR and supplier info
  • Liaising with the media on topical small business news and the organisation’s services
  • Supporting the Marketing Manager in the creation of company-wide communications
  • Copywriting, proofreading, formatting and editing of blog articles, news articles, client case studies, resources, press releases and other content for the Company’s digital and offline platforms
  • Designing and scripting branded email campaigns for maximum impact and response rates
  • Supporting the Marketing Manager to deliver SLA’s and programmes
  • Project managing of specific projects as directed by the Marketing Manager

Other Responsibilities

  • Undertake regular Continuous Professional Development through the attendance of training courses, conferences and other networking events
  • To meet and maintain all standards of quality as may be required contractually
  • To share good practice with other teams and to jointly support their activities

The list of above duties is not exhaustive and the Marketing Executive may be asked to carry out other ad-hoc duties as directed by the Marketing Manager.

Person Specification

Knowledge/Experience/Qualifications:

  • Excellent knowledge and experience of design packages, InDesign, Illustrator and Photoshop, confident in creating artwork to meet briefs
  • Experience of working within the business support industry and writing relevant copy
  • Excellent knowledge of the full marketing mix - digital and offline
  • Experience of managing social media channels - particularly Twitter, Facebook and LinkedIn
  • First class written and verbal communication skills
  • Strong project management skills
  • Confident team player with the ability work independently when needed
  • Experience of working with media/PR journalists
  • Good knowledge of creating surveys and analysing responses
  • Excellent IT skills in Microsoft Office, PowerPoint and Excel
  • Educated to degree level, or equivalent
  • Willingness to undertake occasional travel

Essential:

  • First class copywriting skills and attention to detail
  • Creative flair for design and the ability to produce artwork in line with company brands
  • Excellent interpersonal and communication skills required to build relationships with other teams and Business Partners, Stakeholders and Suppliers
  • Commitment to an award-winning social enterprise that is driven by a social purpose.
  • Flexible approach
  • Ability to work on set tasks within an agreed timeframe and to deadlines
  • Team player and forward-thinker
  • Great multi-tasker and highly organised


Closing date for applications is Friday 13th April 2018.

Required skills

  • Copywriting
  • Digital Marketing
  • Marketing
  • Photoshop
  • PR

Reference: 34853204

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