Marketing Executive

Posted 6 April by ESA Group Easy Apply

We are currently recruting for an incredible charity in the Stoke area, who are looking for a Marketing Executive to join there marketing team.

Duties & Responsibilties

  • Create inspiring, rich and compelling user-led content for the website that helps our audiences reach their goals as effectively as possible
  • Become a confident user of WordPress (our website content management system), ensuring the website is engaging and has our users needs at its heart
  • Support with the management of email marketing campaigns. Edit email copy; send out emails for the charity and manage campaign emails/supporter journeys
  • Use our Email Service Provider, Campaign Monitor, to create inspiring and engaging emails
  • Support with the development of email marketing supporter journeys for new and existing supporters of the charity
  • Support with our data review process, ensuring all data is kept in one place and we use data to inform all our email marketing campaigns
  • Support with the day to day running of our range of social media platforms to help cultivate, support and grow our audiences
  • Help with copywriting for the charity, ensuring we talk about ourselves in a compelling way with a consistent tone of voice
  • Assist with celebrity outreach to ensure high profile celebrities engage with the charity and help us raise awareness of what we do
  • Research new trends and technological developments within digital marketing, ensuring we always have our finger on the pulse and are ahead of the trends
  • Some out of hours work and travel is required as you attend our fundraising and sporting events around the UK

Essesntial Skills:

IT literate and fully proficient with basic Microsoft packages

Writing for the web experience and ability to create effective user focussed digital content

Experience of working with a variety of social media platforms in an organisation or professional environment

Good knowledge and understanding of the principles of email marketing

Strong copywriting skills with the ability to write engaging and emotive copy

Desirable Skills:

Email marketing experience - development of supporter journeys for new and existing supporters

Experience managing web content and using a CMS. WordPress experience would be highly beneficial

Knowledge of SEO and experience of optimising content for organic search

Experience of producing and editing video content for an organisation or in a professional environment

Experience of working with celebrities

Reporting experience. For example, using Google Analytics/reporting on social media/email marketing activity

Reference: 34849020

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